contagious-viral-content-berger SKILL.md skillA
contagious-viral-content-berger from simbajigege/book2skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add simbajigege/book2skills/contagious-viral-content-berger@git:20260501.32e482dPins git:20260501.32e482d in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- simbajigege/book2skills
- Path
skills/contagious-viral-content-berger/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260501.32e482d, committed May 1, 2026
- First version recorded
- Mar 26, 2026
- Size
- 12,531 bytes
- Repository stars
- 202
- License
- MIT
Apply Jonah Berger''s STEPPS framework. Trigger on: "why is this not spreading?", "make this campaign contagious", "diagnose viral content".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
## Overview This skill encodes Jonah Berger's STEPPS framework from *Contagious: Why Things Catch On*. Based on years of scientific research at Wharton, it explains why certain content, products, and ideas spread — and provides actionable principles for engineering virality. **Core insight:** Virality isn't born, it's made. The message matters more than the messenger. Any product or idea — even a boring blender — can be engineered to spread. **Key fact:** 93% of word of mouth happens offline, not on social media. The platform is not the strategy; the psychology of sharing is. ## When to Use This Skill Use this skill for queries that match the trigger phrases in the description and require applying the decision framework from *Contagious: Why Things Catch On* rather than summarizing the book. ## The STEPPS Framework ### S — Social Currency **People share things that make them look good.** We share content that enhances our image: makes us seem smart, funny, interesting, or in-the-know. Content that provides social currency gives people something worth talking about — a status signal they can pass on. **Three mechanisms for social currency:** …
Read the whole file at its exact version.
How to install
mdr add simbajigege/book2skills/contagious-viral-content-berger@sha256:ba53464f32a38874The line at the top of this page pins the label git:20260501.32e482d, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_k6wyxcgw4ysmr5ow)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Mar 26, 2026 and May 1, 2026, about one every 36 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260501.32e482d latest | 2026-05-01 | 32e482d | 12,531 B | A | view · diff |
| v1.0.0 | 2026-03-26 | a0df705 | 9,404 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (12531 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
simbajigege/book2skills · 202 stars · license MIT · pushed 2026-08-26 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_k6wyxcgw4ysmr5ow GET https://markdownregistry.com/api/v1/resolve?ref=simbajigege/book2skills/contagious-viral-content-berger GET https://markdownregistry.com/api/v1/blob/ba53464f32a3887406a4f515858b119e82cb231370f266a2bddda250f369e015
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.