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--- name: cta-language-systems description: "Make action labels explain what happens next." --- # CTA Language Systems Use this skill to make every action label tell users what happens next. ## Workflow 1. Inspect the requested copy/content, intended action, source facts and brand conventions; expand to IA, forms or metadata only if affected. 2. Read [CTA Language Systems Guide](references/cta-language-systems-guide.md) before changing headings, sections, CTAs, metadata, labels, or UI copy. 3. Draft from evidence: real product/service facts, proof, objections, user tasks, and constraints. 4. Replace generic claims with specific language or remove them. 5. When implementing copy, inspect its affected rendered desktop/mobile states for wrapping and clarity. Copy-only output does not require site changes. ## Scoped execution Apply the [shared web contract](../website-operating-rules/references/scoped-web-contract.md) once when execution crosses phases; reuse it if already read. Load only the specialist guidance relevant to the requested surface and deliverable.