demand-leadership SKILL.md skillA
demand-leadership from deciqai/knowledge-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add deciqai/knowledge-skills/demand-leadership@git:20261025.cb4e537Pins git:20261025.cb4e537 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- deciqai/knowledge-skills
- Path
demand-leadership/SKILL.md- Versions recorded
- 5
- Latest version
- git:20261025.cb4e537, committed Oct 25, 2026
- First version recorded
- Jul 16, 2026
- Size
- 8,394 bytes
- Repository stars
- 13
- License
- MIT
"Activate when: 'we have a strong product but keep losing on price', 'customers treat us like a commodity', 'how do we stop being compared to competitors', 'why aren't customers coming to us before they write the RFP', 'we want to define the category before someone else does'.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Demand Leadership
## Overview
The highest-value market position is not to fulfill demand but to *define* it — to become the entity whose framing of the problem the customer adopts as their own. Three stages: **1 — Insight Generation** ("this vendor understands my problem better than I do") → **2 — Value Reconstruction** ("this vendor has redefined how I think about it") → **3 — Scene Creation** ("I go to this vendor before I decide, not after").
**Stop-rule:** Stage 3 = customer asks your opinion *before* deciding. **Cross-skill:** use after `customer-relationship-ladder` + `jobs-to-be-done`; alongside `north-star-metric`; instead of `first-principles` for positioning tasks.
---
## When to Use
**Use when:** customers evaluate on price/features; sales driven by customer-initiated RFPs; strong product losing to weaker competitors with stronger "thought leadership"; no distinctive problem framing competitors don't share; new market entry or post-PMF commoditization risk.
**Do NOT use when:** commodity markets with regulation-fixed problem definitions; pre-Stage-1 companies with no customer intelligence; consumer mass markets (use `social-proof` + `anchoring` first).
---
…Read the whole file at its exact version.
How to install
mdr add deciqai/knowledge-skills/demand-leadership@sha256:8c17b35512abb4baThe line at the top of this page pins the label git:20261025.cb4e537, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_kqeigyex2bfl3ptn)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Jul 16, 2026 and Oct 25, 2026, about one every 25 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20261025.cb4e537 latest | 2026-10-25 | cb4e537 | 8,394 B | A | view · diff |
| git:20260816.be84677 | 2026-08-16 | be84677 | 8,394 B | A | view · diff |
| git:20260719.ed3f856 | 2026-07-19 | ed3f856 | 8,394 B | A | view · diff |
| git:20260717.2ed857e | 2026-07-17 | 2ed857e | 8,394 B | A | view · diff |
| git:20260716.fac12bf | 2026-07-16 | fac12bf | 8,394 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (8394 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
deciqai/knowledge-skills · 13 stars · license MIT · pushed 2026-10-25 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_kqeigyex2bfl3ptn GET https://markdownregistry.com/api/v1/resolve?ref=deciqai/knowledge-skills/demand-leadership GET https://markdownregistry.com/api/v1/blob/8c17b35512abb4bad90e76883a543d5f1e236bf3844c11677a27c3fa58f6ec65
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.