press-release-writer SKILL.md skillA

press-release-writer from qa-aman/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add qa-aman/claude-skills/press-release-writer@git:20260808.7dfb5c7

Pins git:20260808.7dfb5c7 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
qa-aman/claude-skills
Path
skills/by-role/marketing/press-release-writer/SKILL.md
Versions recorded
2
Latest version
git:20260808.7dfb5c7, committed Aug 8, 2026
First version recorded
May 4, 2026
Size
15,969 bytes
Repository stars
21
License
MIT

Write press releases for product launches, funding announcements, partnerships, executive hires, and milestones using the Inverted Pyramid (AP journalism) and Ogilvy on Headlines (David Ogilvy, Ogilvy on Advertising). The lede answers Who/What/When/Where/Why in 40 words or fewer. The headline selects the right audience and promises a specific benefit. Use when the user asks for a press release, media release, news announcement, PR for X, launch announcement, funding announcement, or…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# press-release-writer

Writes press releases in AP style using the Inverted Pyramid structure and Ogilvy's headline principles. Optimized for journalists who scan, not read. The most important information is always first. The headline selects the right audience and promises a concrete benefit - not a label.

## Framework: Inverted Pyramid + Ogilvy on Headlines

### Inverted Pyramid (AP journalism)

Put the most important information first, then supporting details, then background. The structure
exists because of how newsrooms work: journalists scan, and editors cut from the bottom to fit
space. If the news is in paragraph 4, it does not survive the cut.

| Level | Paragraphs | Contains | Word budget | Survives an editor's cut? |
|---|---|---|---|---|
| **Lede** | 1 | Who, what, when, where, why - the whole story | 40 or fewer | Never cut |
| **Supporting detail** | 2 to 3 | Why now, the problem solved, first quote | 50 to 80 each | Usually kept |
| **Background** | 4 to 6 | Specifics, deal terms, second quote, what is next | 30 to 80 each | Cut when space is tight |
| **Boilerplate** | last | About the company | 50 to 80 | Cut first, every time |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add qa-aman/claude-skills/press-release-writer@sha256:8a8cdc77c65e90c3

The line at the top of this page pins the label git:20260808.7dfb5c7, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ktarbj4mhncsns4g.svg)](https://markdownregistry.com/a/art_ktarbj4mhncsns4g)

1 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between May 4, 2026 and Aug 8, 2026, about one every 96 days.

versioncommittedcommitsizeaudit
git:20260808.7dfb5c7 latest2026-08-08 7dfb5c7 15,969 BA view · diff
git:20260504.0d54b6b2026-05-04 0d54b6b 8,346 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (15969 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

qa-aman/claude-skills · 21 stars · license MIT · pushed 2026-10-19 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ktarbj4mhncsns4g
GET https://markdownregistry.com/api/v1/resolve?ref=qa-aman/claude-skills/press-release-writer
GET https://markdownregistry.com/api/v1/blob/8a8cdc77c65e90c3f8d0bba03ba481605f300c91523e56cdd2b45ce4d9903b5b

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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