16-marketing-psychology-global SKILL.md skillA

16-marketing-psychology-global from minhnv0807/ai-business-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add minhnv0807/ai-business-skills/16-marketing-psychology-global@v1.0.1

Pins v1.0.1 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
minhnv0807/ai-business-skills
Path
skills/en/16-marketing-psychology-global/SKILL.md
Versions recorded
2
Latest version
v1.0.1, committed Aug 10, 2026
First version recorded
May 11, 2026
Size
15,865 bytes
Repository stars
644
License
MIT

Use when persuasion principles have to be applied to a specific asset — reciprocity, scarcity, authority, social proof, liking, commitment, and unity mapped onto copy, a landing page, an email, or an ad, each with a hypothesis and a test plan. Trigger on 'marketing psychology', 'Cialdini', 'persuasion principles', 'how do I add urgency', 'make this more convincing', 'behavioral triggers for this page'. Also use when the user asks why people read the whole page and still do not buy. Not for —…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Marketing Psychology (Global)

> Apply behavioral science to marketing without manipulation. Real psychology beats fake urgency every time.

---

## For Newbies

Before diving in: marketing psychology is **not** about tricking people. It's about removing friction from a decision the prospect already wants to make.

If your product is bad, no Cialdini trick will save it. If your product is good, these principles help the right people say "yes" faster — and feel good about it afterwards.

**The two failure modes:**
1. **Underuse** — you write robotic copy with zero emotional triggers, prospects feel nothing, they bounce.
2. **Overuse** — you stack 7 fake-scarcity countdowns, fake reviews, and fake authority badges, and trust collapses.

Pick **1–2 principles per asset**. Make them honest. Test them.

---

## Step 0 — Read Context

Read `.agents/product-marketing-context.md` if it exists. The product, audience, and brand voice should drive principle selection — not the other way around.

---

## Step 1 — Information Gathering

Ask up to 3 questions before writing:

1. **Where will this be applied?** (Ad copy / Landing page / Email / Video script / Social post / Pricing page)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add minhnv0807/ai-business-skills/16-marketing-psychology-global@sha256:9b23bb17737061cd

The line at the top of this page pins the label v1.0.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_l2a3mi4r5ikramdr.svg)](https://markdownregistry.com/a/art_l2a3mi4r5ikramdr)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between May 11, 2026 and Aug 10, 2026, about one every 91 days.

versioncommittedcommitsizeaudit
v1.0.1 latest2026-08-10 764ea20 15,865 BA view · diff
v1.0.02026-05-11 2818264 15,509 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (15865 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

minhnv0807/ai-business-skills · 644 stars · license MIT · pushed 2026-11-05 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_l2a3mi4r5ikramdr
GET https://markdownregistry.com/api/v1/resolve?ref=minhnv0807/ai-business-skills/16-marketing-psychology-global
GET https://markdownregistry.com/api/v1/blob/9b23bb17737061cd637fccc51ce7e64829d1d3ca7a009318286004de8b29e0ad

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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