ads-budget SKILL.md skillA

ads-budget from naveedharri/benai-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add naveedharri/benai-skills/ads-budget@git:20260916.a3b1e15

Pins git:20260916.a3b1e15 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
naveedharri/benai-skills
Path
plugins/ads/skills/ads-budget/SKILL.md
Versions recorded
4
Latest version
git:20260916.a3b1e15, committed Sep 16, 2026
First version recorded
Feb 20, 2026
Size
6,398 bytes
Repository stars
78
License
MIT

Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says "budget allocation", "bidding strategy", "ad spend", "ROAS target", "media budget", or "scaling".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Budget Allocation & Bidding Strategy

## Process

1. Collect budget and performance data across all active platforms
2. Read `ads/references/budget-allocation.md` for allocation framework
3. Read `ads/references/bidding-strategies.md` for strategy decision trees
4. Read `ads/references/benchmarks.md` for CPC/CPA benchmarks
5. Read `ads/references/scoring-system.md` for health score algorithm
6. Evaluate budget allocation, bidding strategy, and scaling readiness
7. Generate recommendations with kill list and scale list

## Budget Allocation Framework

### 70/20/10 Rule
- **70%** on proven channels (consistent ROAS/CPA targets met)
- **20%** on scaling channels (showing promise, need more data)
- **10%** on testing channels (new platforms, audiences, creatives)

### Platform Selection Matrix

| Business Type | Primary | Secondary | Testing |
|---------------|---------|-----------|---------|
| SaaS B2B | Google Search, LinkedIn | Meta, YouTube | TikTok, Microsoft |
| E-commerce | Google Shopping, Meta | TikTok, YouTube | Microsoft, LinkedIn |
| Local Service | Google Search, Google LSA | Meta | Microsoft, YouTube |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add naveedharri/benai-skills/ads-budget@sha256:f03c6a79d3eed493

The line at the top of this page pins the label git:20260916.a3b1e15, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_l4fey4ned5z3ksf3.svg)](https://markdownregistry.com/a/art_l4fey4ned5z3ksf3)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Feb 20, 2026 and Sep 16, 2026, about one every 69 days.

versioncommittedcommitsizeaudit
git:20260916.a3b1e15 latest2026-09-16 a3b1e15 6,398 BA view · diff
git:20260223.63345e42026-02-23 63345e4 6,367 BA view · diff
git:20260220.af6c6442026-02-20 af6c644 6,577 BA view · diff
git:20260220.2384c962026-02-20 2384c96 6,589 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (6398 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

naveedharri/benai-skills · 78 stars · license MIT · pushed 2026-10-09 · branch develop

API

GET https://markdownregistry.com/api/v1/artifacts/art_l4fey4ned5z3ksf3
GET https://markdownregistry.com/api/v1/resolve?ref=naveedharri/benai-skills/ads-budget
GET https://markdownregistry.com/api/v1/blob/f03c6a79d3eed493bb711c033f1c99ab6e8a5e25d44cb744432443d3e737a796

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in naveedharri/benai-skills

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