Campaign Analysis SKILL.md skillA

Campaign Analysis from nightly-labs/openbot is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add nightly-labs/openbot/Campaign Analysis@git:20261031.5d810c9

Pins git:20261031.5d810c9 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
nightly-labs/openbot
Path
marketplace/production-catalog/skills/campaign-analysis/SKILL.md
Versions recorded
2
Latest version
git:20261031.5d810c9, committed Oct 31, 2026
First version recorded
Sep 8, 2026
Size
4,959 bytes
Repository stars
5,267
License
a license file GitHub does not identify

Explain what drove a change in campaign results and propose 1 to 3 measurable experiments. Reads an installed analytics plugin such as PostHog, a signed-in analytics tab, or an export. Checks units, dates and attribution first, and keeps observations apart from causal hypotheses. Never changes campaigns or spend.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Campaign Analysis

## When to use

- A campaign, channel or funnel result changed and the user wants to know why.
- A weekly or monthly campaign report.
- Not for a data cleanup. If the checks below fail, use Data Quality Review first.

## Inputs

1. **Objective.** The business goal and the conversion that counts (sign-up, purchase, booked call). If it is
   missing, ask once with `ask_user`: "Which conversion should this campaign drive?"
2. **Tool path.** Search the `openbot` namespace with `tool_search` for an installed plugin such as PostHog.
   Else call `openbot_browser.list_tabs` and read a signed-in analytics or ads tab. If neither exists and a plugin
   would help, call `suggest_marketplace_app`.
3. **Paste path.** A CSV or spreadsheet export that the user uploads.
4. **Periods.** The current period and the comparison period. Default: the last full week against the week before.

## Steps

1. Write the objective and the conversion definition in one line.
2. Check the data before you compare: currency, time zone, date range, attribution model and window, reporting
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add nightly-labs/openbot/Campaign Analysis@sha256:fe3753fadda0f98b

The line at the top of this page pins the label git:20261031.5d810c9, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_lpqwwdm6fakclvit.svg)](https://markdownregistry.com/a/art_lpqwwdm6fakclvit)

0 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Sep 8, 2026 and Oct 31, 2026, about one every 53 days.

versioncommittedcommitsizeaudit
git:20261031.5d810c9 latest2026-10-31 5d810c9 4,959 BA view · diff
git:20260908.b2059702026-09-08 b205970 1,111 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4959 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

nightly-labs/openbot · 5,267 stars · license a license file GitHub does not identify · pushed 2026-11-04 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_lpqwwdm6fakclvit
GET https://markdownregistry.com/api/v1/resolve?ref=nightly-labs/openbot/Campaign Analysis
GET https://markdownregistry.com/api/v1/blob/fe3753fadda0f98bb8d08a15ebf30303a8699eb9cac6a9a541d89651aedd713c

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from nightly-labs/openbot

babysit SKILL.md skill
nightly-labs/openbot · .agents/skills/babysit/SKILL.md · Babysit a pull request through the NorbiAI review loop until no valid issue remains. Fix valid findings, rebut false…
git:20260923.d4825ad · audit A · 5,267 stars
biome-anti-slop SKILL.md skill
nightly-labs/openbot · .agents/skills/biome-anti-slop/SKILL.md · Install and configure vendored Biome anti-slop GritQL rules in a local TypeScript or JavaScript repository. Use when a…
git:20260905.43eba49 · audit A · 5,267 stars
openpanel SKILL.md skill
nightly-labs/openbot · .agents/skills/openpanel/SKILL.md · Query OpenBot product analytics (events, sessions, profiles, funnels, retention, active users, Search Console) from the…
git:20261023.dcffc89 · audit B · 5,267 stars
prototype SKILL.md skill
nightly-labs/openbot · .agents/skills/prototype/SKILL.md · Build several different design directions (3 by default) for a feature or issue as Storybook stories, show them to the…
git:20261024.51dc391 · audit A · 5,267 stars
react-to-solid SKILL.md skill
nightly-labs/openbot · .agents/skills/react-to-solid/SKILL.md · React-to-SolidJS transformation patterns for porting shadcn-style React components, examples, docs snippets, and blocks…
git:20260826.ce99b73 · audit A · 5,267 stars
release-upgrade-safety SKILL.md skill
nightly-labs/openbot · .agents/skills/release-upgrade-safety/SKILL.md · Audit a pending OpenBot release for upgrade and data-loss hazards before the version is bumped or tagged. Use when…
git:20261014.212eff2 · audit A · 5,267 stars
ship SKILL.md skill
nightly-labs/openbot · .agents/skills/ship/SKILL.md · Ship the current branch to main. Review the diff, fix findings, open the pull request, babysit the NorbiAI review and…
git:20261013.0780eea · audit A · 5,267 stars
signal-deploy SKILL.md skill
nightly-labs/openbot · .agents/skills/signal-deploy/SKILL.md · Check and deploy Signal (the `remote-api` service in `remote/`) to production from a release tag. Use when asked to…
git:20261014.212eff2 · audit A · 5,267 stars
smoke-and-ship SKILL.md skill
nightly-labs/openbot · .agents/skills/smoke-and-ship/SKILL.md · Smoke test the current branch, then ship it to main only when all smoke items pass. Use when the user asks to smoke and…
git:20261016.21e6550 · audit A · 5,267 stars
smoke SKILL.md skill
nightly-labs/openbot · .agents/skills/smoke/SKILL.md · Start one or more local OpenBot dev instances and smoke test the features that the current changes or a pull request…
git:20261006.c9d57e3 · audit A · 5,267 stars
triage SKILL.md skill
nightly-labs/openbot · .agents/skills/triage/SKILL.md · Triage one GitHub issue or bug report. Decide if it is valid, find the root cause, and fix it. Push back with evidence…
git:20261015.3e0a512 · audit A · 5,267 stars
zaidan SKILL.md skill
nightly-labs/openbot · .agents/skills/zaidan/SKILL.md · Install and configure the Zaidan component registry in an existing SolidJS codebase, and recommend Zaidan components…
git:20260826.ce99b73 · audit A · 5,267 stars

Every file in nightly-labs/openbot

Browse by kind, by grade A, or by owner.