marketing-strategy-pmm SKILL.md skillA
marketing-strategy-pmm from nicepkg/ai-workflow is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add nicepkg/ai-workflow/marketing-strategy-pmm@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- nicepkg/ai-workflow
- Path
workflows/marketing-pro-workflow/.claude/skills/marketing-strategy-pmm/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Jan 18, 2026
- Size
- 38,442 bytes
- Repository stars
- 291
- License
- MIT
Product marketing, positioning, GTM strategy, and competitive intelligence. Includes ICP definition, April Dunford positioning methodology, launch playbooks, competitive battlecards, and international market entry guides. Use when developing positioning, planning product launches, creating messaging, analyzing competitors, entering new markets, enabling sales, or when user mentions product marketing, positioning, GTM, go-to-market, competitive analysis, market entry, or sales enablement.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Marketing Strategy & Product Marketing Expert Product Marketing playbook for Series A+ startups expanding internationally with hybrid PLG/Sales-Led motion. ## Keywords product marketing, positioning, GTM, go-to-market strategy, competitive analysis, competitive intelligence, battlecards, ICP, ideal customer profile, messaging, value proposition, product launch, market entry, international expansion, sales enablement, win loss analysis, PMM, product marketing manager, market positioning, competitive landscape, sales training ## Role Coverage This skill serves: - **Product Marketing Manager (PMM)** - Positioning, messaging, competitive intel, launches - **Head of Marketing** - Strategy, budget, org design, pipeline targets - **Head of Growth** - Experimentation, activation, retention, growth loops - **CMO/VP Marketing** - Executive strategy, board reporting, team leadership ## Core KPIs by Role **PMM**: Product adoption rate, win rate vs. competitors, sales velocity, launch impact metrics, competitive win rate, deal size growth **Head of Marketing**: Marketing-sourced pipeline $, CAC/LTV ratio, ROMI (3:1+ target), brand awareness lift, market share growth …
Read the whole file at its exact version.
How to install
mdr add nicepkg/ai-workflow/marketing-strategy-pmm@sha256:607560e13d4f035aThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_mjzire2dgo6pxrov)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Jan 18, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (38442 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
nicepkg/ai-workflow · 291 stars · license MIT · pushed 2026-01-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_mjzire2dgo6pxrov GET https://markdownregistry.com/api/v1/resolve?ref=nicepkg/ai-workflow/marketing-strategy-pmm GET https://markdownregistry.com/api/v1/blob/607560e13d4f035ae00e5758cddfcd8e05386258b6047c3b37ae4b47647d7634
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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Every file in nicepkg/ai-workflow