plan-campaign-channel-decision SKILL.md skillA

plan-campaign-channel-decision from gooseworks-ai/goose-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add gooseworks-ai/goose-skills/plan-campaign-channel-decision@v0.1.2

Pins v0.1.2 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
gooseworks-ai/goose-skills
Path
skills/marketing/plan-campaign-channel-decision/SKILL.md
Versions recorded
2
Latest version
v0.1.2, committed Oct 24, 2026
First version recorded
Oct 23, 2026
Size
1,910 bytes
Repository stars
1,302
License
MIT

Step of the plan-campaign playbook: marks each candidate channel Run, Test, Later or No with a brand-fact reason and founder hours. Run plan-campaign instead; not for direct use.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Channel decision (atom)

**Load:** `../plan-campaign/references/channel-decision.md`.

**Inputs:** brand type and distribution footprint (where the product is sold); buyer groups and demand read (`research/audience/buyer-groups.md`, `research/market/demand.md`); landscape and where competitors invest (`research/competitors/landscape.md`, competitor files, `competitor_read` roster); the economics box and per-leg minimums; creative capacity (which makers and how much volume; past creative in `ads_creative_read`); tracking state; email list size; learnings log; the founder's hours; channels already committed or off-limits; existing campaign concepts (`campaign_read`).

**Do:**
1. Write every mandatory row, then the rows live for this brand type; one line "not relevant: <reason>" for conditional rows that are not.
2. For each row answer the seven lenses in your head; write the **deciding** reason in plain words with a brand fact, the evidence, how sure you are in words, and, unless kept, what would change it.
3. Prefer one or two channels done properly. A judgment-only Run becomes a Test. Novelty is never a reason. No default channel.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add gooseworks-ai/goose-skills/plan-campaign-channel-decision@sha256:6f33b43025ff94a1

The line at the top of this page pins the label v0.1.2, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_mmfk2pxwvechunlr.svg)](https://markdownregistry.com/a/art_mmfk2pxwvechunlr)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Oct 23, 2026 and Oct 24, 2026, about one every day.

versioncommittedcommitsizeaudit
v0.1.2 latest2026-10-24 b1e7218 1,910 BA view · diff
v0.1.12026-10-23 4cd1948 1,910 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (1910 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

gooseworks-ai/goose-skills · 1,302 stars · license MIT · pushed 2026-11-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_mmfk2pxwvechunlr
GET https://markdownregistry.com/api/v1/resolve?ref=gooseworks-ai/goose-skills/plan-campaign-channel-decision
GET https://markdownregistry.com/api/v1/blob/6f33b43025ff94a1f5feb79fe1a8b15b15284b613c74a12e58867030b11758dc

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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