define-jtbd-canvas SKILL.md skillA
define-jtbd-canvas from product-on-purpose/pm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add product-on-purpose/pm-skills/define-jtbd-canvas@v2.1.0Pins v2.1.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- product-on-purpose/pm-skills
- Path
skills/define-jtbd-canvas/SKILL.md- Versions recorded
- 5
- Latest version
- v2.1.0, committed Jun 10, 2026
- First version recorded
- Jan 27, 2026
- Size
- 4,327 bytes
- Repository stars
- 790
- License
- Apache-2.0
Creates a Jobs to be Done canvas capturing the functional, emotional, and social dimensions of a customer job. Use when deeply understanding customer motivations, designing for jobs, or reframing product positioning.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
<!-- PM-Skills | https://github.com/product-on-purpose/pm-skills | Apache 2.0 --> # Jobs to be Done Canvas A Jobs to be Done (JTBD) canvas captures the complete picture of why customers "hire" products to make progress in their lives. Based on Clayton Christensen's framework, JTBD goes beyond features and demographics to understand the underlying motivations.functional, emotional, and social.that drive customer behavior. ## When to Use - When deeply researching customer motivations before building - To reframe product positioning around customer progress - When existing personas feel too surface-level or demographic - During competitive analysis to identify why customers switch - When designing marketing messages that resonate - To align team on who the customer really is and what they need ## When NOT to Use - You need a person-shaped artifact (goals, behaviors, quotes) for design or marketing work -> use `foundation-persona`; the canvas captures the job, the persona captures the person - You have no customer research yet -> synthesize interviews first with `discover-interview-synthesis`; the canvas's insights must trace to research, not assumptions …
Read the whole file at its exact version.
How to install
mdr add product-on-purpose/pm-skills/define-jtbd-canvas@sha256:acf46fee5842e904The line at the top of this page pins the label v2.1.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_o4pvtsar7ng2lul5)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Jan 27, 2026 and Jun 10, 2026, about one every 34 days. Its first recorded version is graded C and its latest A.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v2.1.0 latest | 2026-06-10 | 152b175 | 4,327 B | A | view · diff |
| v2.0.0 | 2026-05-20 | be1352b | 3,491 B | A | view · diff |
| v2.0.0 | 2026-04-23 | 8ab0f81 | 3,485 B | A | view · diff |
| v2.0.0 | 2026-03-25 | 0ab0a60 | 3,489 B | A | view · diff |
| git:20260127.ac99454 | 2026-01-27 | ac99454 | 3,489 B | C | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4327 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
product-on-purpose/pm-skills · 790 stars · license Apache-2.0 · pushed 2026-11-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_o4pvtsar7ng2lul5 GET https://markdownregistry.com/api/v1/resolve?ref=product-on-purpose/pm-skills/define-jtbd-canvas GET https://markdownregistry.com/api/v1/blob/acf46fee5842e9042122f2edaf21b0e962b41c5d2b1f5d509fb7a54235384402
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.