skill-campaign-planner SKILL.md skillA
skill-campaign-planner from zju-real/easel is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add zju-real/easel/skill-campaign-planner@git:20261012.0d53744Pins git:20261012.0d53744 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- zju-real/easel
- Path
skills/builtin/skill-campaign-planner/SKILL.md- Versions recorded
- 1
- Latest version
- git:20261012.0d53744, committed Oct 12, 2026
- Size
- 4,050 bytes
- Repository stars
- 4,469
- License
- Apache-2.0
活动/营销策划（国内本地化）：为节日营销、电商大促（618/双11/年货节）、新品发布、活动造势 制定完整方案——目标拆解、营销节奏（预热-爆发-返场）、多平台内容矩阵、互动玩法、KOL 分层、 预算分配、风险合规、效果指标。当用户说"营销方案""活动策划""大促方案""618/双11 怎么做" "节日营销""新品发布方案""造势""campaign""营销节奏""怎么搞活动"时使用。.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# 活动 / 营销策划（campaign-planner） > 产出一份可落地的营销活动方案，覆盖目标→节奏→内容矩阵→玩法→资源→风险→复盘指标。 > 领域方法在 `references/campaign-frameworks.md`，本文件只讲流程。**定义规则与模型，不套具体案例。** > 单条选题蹭热点见 skill-trend-rider；系列内容规划见 skill-content-strategy； > 商单/联名见 skill-collab-proposal；本 SKILL 做**一次营销活动的整体策划**。 ## 输入 | 字段 | 必填 | 说明 | |------|------|------| | 活动类型 | 是 | 节日营销 / 电商大促 / 新品发布 / 活动造势 / 周年庆等 | | 目标 | 推荐 | 涨粉 / 转化 / 声量 / 拉新 / 清库存（决定节奏与玩法侧重） | | 时间 | 推荐 | 活动日期 / 大促节点（决定预热-爆发-返场排期） | | 资源 | 可选 | 预算、可用平台、是否有 KOL/达人、产品/优惠力度 | 信息不全时先补齐关键项（类型/目标/时间），再出方案。 ## 执行步骤 1. **判定活动类型与核心目标**，读 `references/campaign-frameworks.md`「一、目标→打法映射」确定主打法 （声量型/转化型/拉新型策略侧重不同）。 2. **搭营销节奏**：按「二、营销节奏模型」拆成 预热期 / 爆发期 / 返场期（大促再加 蓄水/尾款 等节点）， 每阶段定目标、内容重点、发布密度。 3. **排内容矩阵**：按「三、内容矩阵」把 各阶段 × 各平台 × 内容形式 排成表（哪个平台承担种草/转化/造势）。 跨平台适配交给 skill-cross-platform-publish 落地。 4. **设计互动玩法**：从「四、玩法库」选契合目标的玩法（抽奖/挑战赛/晒单/预约/拼团/联名等），说明机制与目的。 5. **资源分配**：按「五、KOL 分层与预算」给达人分层建议（头部造势/腰部种草/素人铺量）与预算大致比例。 6. **风险与合规**：按「六、风险与合规红线」列此类活动的常见坑（虚假宣传、诱导、平台规则、舆情）。 7. **效果指标**：按「七、效果指标」给分阶段可量化 KPI 与复盘口径（配合 skill-social-performance-review）。 8. 输出结构化方案：目标 → 节奏排期表 → 内容矩阵表 → 玩法 → 资源/预算 → 风险 → KPI。 ## Profile 感知 …
Read the whole file at its exact version.
How to install
mdr add zju-real/easel/skill-campaign-planner@sha256:f089e69bc70f4a70The line at the top of this page pins the label git:20261012.0d53744, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_oobpjk4ln5owkops)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 12, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4050 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
zju-real/easel · 4,469 stars · license Apache-2.0 · pushed 2026-11-02 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_oobpjk4ln5owkops GET https://markdownregistry.com/api/v1/resolve?ref=zju-real/easel/skill-campaign-planner GET https://markdownregistry.com/api/v1/blob/f089e69bc70f4a704c8767764da1aec40d9b9e74fe59a433e4c674237e9af577
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.