page-cro SKILL.md skillA

page-cro from qa-aman/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add qa-aman/claude-skills/page-cro@git:20260808.7dfb5c7

Pins git:20260808.7dfb5c7 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: qa-aman/claude-skills
Path: skills/by-role/marketing/page-cro/SKILL.md
Versions recorded: 1
Latest version: git:20260808.7dfb5c7, committed Aug 8, 2026
Size: 9,656 bytes
Repository stars: 21
License: MIT

Diagnose why a landing page, homepage, pricing page, or signup form is not converting, and produce a ranked fix list with a test plan. Runs a structured audit across motivation, value clarity, friction, anxiety, and CTA hierarchy rather than giving generic design opinions. Use when the user says "why isn't this page converting", "improve our conversion rate", "CRO", "conversion audit", "this page isn't working", "high traffic low signups", "people bounce", "review our landing page", or shares…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# page-cro

Diagnoses a page that is not converting. Produces a ranked list of fixes with an expected direction and a test plan, not a list of design preferences.

The discipline this skill enforces: **every finding names which of the five conversion factors it damages, and no fix is recommended without saying how it would be measured.**

## Framework

Conversion is not one property. It is five factors, and a page usually fails on one or two. Naming which one keeps the audit from becoming a redesign.

| Factor | Question | Grounded in |
|---|---|---|
| **Motivation** | Does the visitor already want this, and did the page meet them where their intent was? | MECLABS conversion sequence heuristic |
| **Value clarity** | Within five seconds, can they say what this is, who it is for, and what it does for them? | Krug, *Don't Make Me Think* |
| **Friction** | How much effort does the next step cost, in fields, clicks, thinking, and time? | Fogg Behavior Model: behaviour needs motivation, ability, prompt |
| **Anxiety** | What are they afraid of at the moment of clicking? | Cialdini on trust and social proof |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add qa-aman/claude-skills/page-cro@sha256:218be65e690fa742

The line at the top of this page pins the label git:20260808.7dfb5c7, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_pg3rnwpviurzq5s2.svg)](https://markdownregistry.com/a/art_pg3rnwpviurzq5s2)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Aug 8, 2026.

version	committed	commit	size	audit
git:20260808.7dfb5c7 latest	2026-08-08	7dfb5c7	9,656 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (9656 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

qa-aman/claude-skills · 21 stars · license MIT · pushed 2026-10-19 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_pg3rnwpviurzq5s2
GET https://markdownregistry.com/api/v1/resolve?ref=qa-aman/claude-skills/page-cro
GET https://markdownregistry.com/api/v1/blob/218be65e690fa7422ae66f33be008a39c9c3593af9935fa7a4b336c7143583c3

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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