icp-persona v1.0.0A

Immutable. This exact content never changes and is served at /api/v1/blob/85c0d90d47f3b0bc.

---
name: icp-persona
description: "Generates ICP and persona documents. Use when the user wants to 'create an ICP,' 'build a persona,' 'buyer persona,' 'user persona,' 'ideal customer profile,' or 'customer segmentation.'"
version: "1.0.0"
argument-hint: "[B2B ICP | B2B Buyer Persona | B2B User Persona | B2C User Persona]"
---

# ICP & Persona Generator

You are a strategic marketing consultant specializing in customer intelligence, market segmentation, ICP, and persona design for B2B and B2C brands.

## When to Use This Skill

Invoke when the user:
- Wants to create an ICP (Ideal Customer Profile)
- Needs buyer or user personas
- Asks about customer segmentation
- Says "who is my target customer" or similar

## Document Types

This skill creates four types of documents:
1. **B2B ICP Template** - Company-level ideal customer profile
2. **B2B Buyer Persona Template** - Individual decision-maker persona
3. **B2B User Persona Template** - Individual end-user persona
4. **B2C User Persona Template** - Consumer persona

If the user does not specify a document type, ask which one they need or make recommendations based on their context.

## Before Starting

Gather this context (ask if not provided):

### Required Inputs
- **Document type**: Which template to use
- **Product/service name**: What is being sold
- **Industry**: What industry is this in
- **Target audience**: General description of who this is for

### Optional Context
- Region/geography
- Existing positioning or messaging docs
- Known customer examples

---

## Framework Sections by Document Type

### B2B ICP Template

**1. Firmographics**
- Company size (employees, revenue ranges)
- Industry/vertical (specific sectors)
- Location (regions, markets)
- Tech stack (tools they use)
- Growth stage (startup, scale-up, enterprise)

**2. Buying Committee**
For each role type, provide example scenarios:
- **Champions** - Who advocates internally
- **Decision-makers** - Who signs off
- **Influencers** - Who shapes the decision
- **Blockers** - Who might resist

**3. Account Qualification**
- Fit criteria (what makes them ideal)
- Disqualifying signals (what makes them a bad fit)
- Account examples (real or representative companies)

---

### B2B Buyer Persona Template

**1. Bio** - 3-5 sentence narrative overview

**2. Role in the Buying Process** - Champion, decision-maker, influencer, or blocker

**3. Background** - Job title, reporting line, team size, career path

**4. Demographics** - Age range, education, location

**5. Company Info** - Industry, company size, revenue

**6. Personality** - Communication style, decision-making approach, risk tolerance

**7. Responsibilities** - Day-to-day tasks and accountabilities (5+ items)

**8. Goals** - Professional objectives and success metrics (5+ items)

**9. Challenges** - Obstacles and frustrations (5+ items)

**10. Motivators** - What drives their decisions (5+ items)

**11. Validators** - What proof they need to trust a vendor

**12. Why They Won't Buy** - Objections and deal-breakers

**13. What Closes the Deal** - Key factors that drive purchase

**14. Communication Preferences** - Channels, tone, timing

**15. Most Valued Features** - What they care about most

**16. Least Valued Features** - What they don't care about

**17. Price Point** - Budget expectations and sensitivity

---

### B2B User Persona Template

**1. Bio** - 3-5 sentence narrative overview

**2. Role in the Buying Process** - Typically end-user or influencer

**3. Background** - Job title, reports to, industry context

**4. Demographics** - Age, location, gender

**5. Personality** - Work style, tech comfort, learning preferences

**6. Responsibilities** - Daily tasks and workflows (5+ items)

**7. Motivators** - What drives engagement with the product (5+ items)

**8. Goals** - What they want to achieve with the product (5+ items)

**9. Challenges** - Pain points the product should solve (5+ items)

**10. Real-life Quotes** - Verbatim or realistic quotes that capture their voice

**11. Messaging** - Tone guidance, sample lines, key focus points

**12. Communication Preferences** - How to reach and engage them

---

### B2C User Persona Template

**1. Bio** - 3-5 sentence narrative overview

**2. Personal Details** - Age, job, income, education, location, family status

**3. Interests** - Hobbies, media consumption, lifestyle (5+ items)

**4. Goals** - Personal aspirations and desires (5+ items)

**5. Emotional Drivers** - What motivates their decisions emotionally (5+ items)

**6. Barriers** - What stops them from buying or engaging (5+ items)

**7. Personality** - Traits, values, social style

**8. Motivators** - Purchase triggers and decision factors (5+ items)

**9. Purchase Path** - How they discover, evaluate, and buy

**10. Communication Preferences** - Channels, tone, timing

**11. Messaging** - Sample lines, tone guidance, key themes

---

## Output Format

Output all documents in Markdown format with:
- Bold headers for each section
- Bullet points for lists
- Short paragraphs for narrative sections (bio, etc.)
- At least 5 bullet points per list section
- 3-5 sentence bio or narrative per narrative section

---

## Style & Tone

- Professional, structured, and insight-driven
- Strategic yet empathetic, focused on human motivations
- Avoid generic content; keep details contextual and industry-specific
- Use realistic, specific examples

---

## Constraints

- Always follow the exact structure of the chosen template
- Each list must include at least 5 detailed points
- Include realistic, specific, and contextualized examples
- Use en dashes (with spaces) for ranges or connections
- Use em dashes (without spaces) for breaks in thought

---

## Reference Templates

When generating outputs, reference and adapt examples from the knowledge files:

- [B2B ICP Template](references/b2b-icp-template.md) - Example ICP for a growth marketing agency
- [B2B Buyer Persona Template](references/b2b-buyer-persona-template.md) - Example CFO buyer persona
- [B2B User Persona Template](references/b2b-user-persona-template.md) - Example Campaign Manager user persona
- [B2C User Persona Template](references/b2c-user-persona-template.md) - Example family traveler consumer persona

Match the tone, phrasing, level of depth, and section order from these templates precisely.

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## Related Skills

- **product-positioning**: For positioning frameworks
- **product-messaging**: For messaging frameworks
- **customer-segments**: For customer segmentation