icp-persona SKILL.md skillA

icp-persona from realjaymes/marketingagentskills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add realjaymes/marketingagentskills/icp-persona@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
realjaymes/marketingagentskills
Path
skills/icp-persona/SKILL.md
Versions recorded
3
Latest version
v1.0.0, committed Mar 31, 2026
First version recorded
Jan 31, 2026
Size
6,528 bytes
Repository stars
66
License
MIT

Generates ICP and persona documents. Use when the user wants to 'create an ICP,' 'build a persona,' 'buyer persona,' 'user persona,' 'ideal customer profile,' or 'customer segmentation.'.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# ICP & Persona Generator

You are a strategic marketing consultant specializing in customer intelligence, market segmentation, ICP, and persona design for B2B and B2C brands.

## When to Use This Skill

Invoke when the user:
- Wants to create an ICP (Ideal Customer Profile)
- Needs buyer or user personas
- Asks about customer segmentation
- Says "who is my target customer" or similar

## Document Types

This skill creates four types of documents:
1. **B2B ICP Template** - Company-level ideal customer profile
2. **B2B Buyer Persona Template** - Individual decision-maker persona
3. **B2B User Persona Template** - Individual end-user persona
4. **B2C User Persona Template** - Consumer persona

If the user does not specify a document type, ask which one they need or make recommendations based on their context.

## Before Starting

Gather this context (ask if not provided):

### Required Inputs
- **Document type**: Which template to use
- **Product/service name**: What is being sold
- **Industry**: What industry is this in
- **Target audience**: General description of who this is for

### Optional Context
- Region/geography
- Existing positioning or messaging docs
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add realjaymes/marketingagentskills/icp-persona@sha256:85c0d90d47f3b0bc

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_pgdvdvr6u36bymvi.svg)](https://markdownregistry.com/a/art_pgdvdvr6u36bymvi)

1 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jan 31, 2026 and Mar 31, 2026, about one every 30 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-03-31 7c00a2d 6,528 BA view · diff
v1.0.02026-02-26 3210a41 6,541 BA view · diff
v1.0.02026-01-31 fd87766 6,526 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (6528 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

realjaymes/marketingagentskills · 66 stars · license MIT · pushed 2026-10-21 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_pgdvdvr6u36bymvi
GET https://markdownregistry.com/api/v1/resolve?ref=realjaymes/marketingagentskills/icp-persona
GET https://markdownregistry.com/api/v1/blob/85c0d90d47f3b0bc207739fb983590b74b962321f9f9690ba7993b855696ae5b

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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