pestel-analysis SKILL.md skillA

pestel-analysis from the-utopia-studio/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add the-utopia-studio/skills/pestel-analysis@git:20260806.73fec06

Pins git:20260806.73fec06 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
the-utopia-studio/skills
Path
plugins/utopia-founder-productivity/skills/pestel-analysis/SKILL.md
Versions recorded
1
Latest version
git:20260806.73fec06, committed Aug 6, 2026
Size
13,278 bytes
Repository stars
7
License
Apache-2.0

Analyze political, economic, social, technological, environmental, and legal forces. Use when external market shifts could materially affect a product, roadmap, or strategy.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

## Purpose
Conduct a systematic analysis of macro-environmental factors—Political, Economic, Social, Technological, Environmental, and Legal—that could impact your product or project. Use this to identify external opportunities and threats, inform strategic planning, assess market entry risks, and make data-driven decisions about product direction in the context of broader forces beyond your control.

This is not internal analysis—it's outward-facing assessment of the big-picture forces shaping your product's environment.

## Key Concepts

### The PESTEL Framework
Originating from Francis Joseph Aguilar's 1967 PEST analysis, PESTEL extends the framework to six categories:

1. **Political:** Government policies, stability, trade regulations, taxation
2. **Economic:** Growth rates, inflation, exchange rates, consumer spending
3. **Social:** Demographics, cultural trends, lifestyle changes, consumer attitudes
4. **Technological:** Advancements, R&D, automation, digital transformation
5. **Environmental:** Climate change, sustainability, resource scarcity, regulations
6. **Legal:** Compliance, IP rights, employment laws, health/safety regulations

### Why This Works
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add the-utopia-studio/skills/pestel-analysis@sha256:9999e7418eb72cce

The line at the top of this page pins the label git:20260806.73fec06, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_qfp7r5cd3vfr3fkf.svg)](https://markdownregistry.com/a/art_qfp7r5cd3vfr3fkf)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Aug 6, 2026.

versioncommittedcommitsizeaudit
git:20260806.73fec06 latest2026-08-06 73fec06 13,278 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (13278 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

the-utopia-studio/skills · 7 stars · license Apache-2.0 · pushed 2026-10-20 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_qfp7r5cd3vfr3fkf
GET https://markdownregistry.com/api/v1/resolve?ref=the-utopia-studio/skills/pestel-analysis
GET https://markdownregistry.com/api/v1/blob/9999e7418eb72cce4a2c42261fd726075fb9ae0868c4a64b17e9ee918cd112b0

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in the-utopia-studio/skills

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