git:20261014.4016985 to git:20261021.99f5fe0

2 added, 5 removed. Audit A to A.

# How to work in this repo

- This is a marketing workspace for one company. Read this file, then `latest.md`.

+ This is a marketing workspace for one company. Read this file first.

## Before you write anything

1. Read the relevant files in `context/`: at least `icp/`, `positioning/` and `messaging/`, plus `brand/` for anything public.

2. If a context file you need is empty, say so and offer to run the skill that fills it. Don't invent the missing facts.

- 3. Save work to `outputs/<lane>/<research|strategy|execution>/` and name files `MMYY-topic.md`, for example `1026-launch-plan.md`.

+ 3. Save work to `outputs/<lane>/` and name files `MMYY-topic.md`, for example `1026-launch-plan.md`.

## House rules

- Source every claim, and mark guesses as guesses. Never invent numbers, quotes or customers.

- Keep each `CLAUDE.md` to one page. They are maps, not documents.

- Write in the voice in `context/brand/`. If there isn't one, write plainly and say so.

- - After meaningful work, add one line to `history.md` and update `latest.md`.

## Map

- `context/`: what's true about the company

- `outputs/`: what we ship

- - `workflows/`: multi-skill recipes

- - `library/taste/`: references

- `example/pulse-analytics/`: a filled-in example. Copy its shape, never its facts