CLAUDE.md git:20261021.99f5fe0A

Immutable. This exact content never changes and is served at /api/v1/blob/0d418c219ffb494b.

# How to work in this repo

This is a marketing workspace for one company. Read this file first.

## Before you write anything

1. Read the relevant files in `context/`: at least `icp/`, `positioning/` and `messaging/`, plus `brand/` for anything public.
2. If a context file you need is empty, say so and offer to run the skill that fills it. Don't invent the missing facts.
3. Save work to `outputs/<lane>/` and name files `MMYY-topic.md`, for example `1026-launch-plan.md`.

## House rules

- Source every claim, and mark guesses as guesses. Never invent numbers, quotes or customers.
- Keep each `CLAUDE.md` to one page. They are maps, not documents.
- Write in the voice in `context/brand/`. If there isn't one, write plainly and say so.

## Map

- `context/`: what's true about the company
- `outputs/`: what we ship
- `example/pulse-analytics/`: a filled-in example. Copy its shape, never its facts