Home / irinabuht12-oss / marketing-skills · GitHub

meta-ads-audit SKILL.md skillA

meta-ads-audit from irinabuht12-oss/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add irinabuht12-oss/marketing-skills/meta-ads-audit@git:20261027.b3bdcd6

Pins git:20261027.b3bdcd6 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: irinabuht12-oss/marketing-skills
Path: skills/meta-ads-audit/SKILL.md
Versions recorded: 2
Latest version: git:20261027.b3bdcd6, committed Oct 27, 2026
First version recorded: Sep 8, 2026
Size: 4,697 bytes
Repository stars: 6,900
License: none declared

Meta/Facebook/Instagram Ads campaign structure analysis detecting creative fatigue, audience overlap, scaling opportunities, and iOS tracking verification issues. Use when pasting Meta account data, analyzing Facebook ad performance, reviewing Instagram campaigns, or requesting audit of social advertising spend. Platform: Meta.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Meta Ads Audit

Analyze Meta advertising accounts for structural issues, creative performance, and tracking health.

## Process

1. **Request account data** - Ads Manager exports (campaign, ad set, ad level with time series)
2. **Check creative fatigue signals** - Frequency, CTR trends, CPM inflation
3. **Analyze audience overlap** - Identify cannibalization between ad sets
4. **Verify tracking setup** - Pixel, Conversions API, Event Match Quality
5. **Evaluate campaign structure** - Advantage+ vs Manual decisions
6. **Deliver prioritized recommendations**

## Creative Fatigue Detection

| Signal | Threshold | Action Required |
|--------|-----------|-----------------|
| Frequency | >3-4 | Refresh creative or expand audience |
| CTR declining | >15-20% drop over 7 days | New creative needed |
| CPM rising | >30-40% over 2 weeks | Creative reset required |
| Ad Relevance | "Below Average" ranking | Immediate creative swap |

## Audience Overlap Analysis

**Scoring (use Facebook Audience Overlap Tool)**:
- 0-15% overlap = Safe, continue
- 15-30% overlap = Monitor, consider consolidation
- >30% overlap = Consolidate or add exclusions

## Tracking Verification Checklist
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add irinabuht12-oss/marketing-skills/meta-ads-audit@sha256:78ab8dde23e33d85

The line at the top of this page pins the label git:20261027.b3bdcd6, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_qwrdx7tyjqgwjygg.svg)](https://markdownregistry.com/a/art_qwrdx7tyjqgwjygg)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Sep 8, 2026 and Oct 27, 2026, about one every 48 days.

version	committed	commit	size	audit
git:20261027.b3bdcd6 latest	2026-10-27	b3bdcd6	4,697 B	A	view · diff
git:20260908.cc021ba	2026-09-08	cc021ba	4,650 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (4697 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

irinabuht12-oss/marketing-skills · 6,900 stars · license none declared · pushed 2026-10-27 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_qwrdx7tyjqgwjygg
GET https://markdownregistry.com/api/v1/resolve?ref=irinabuht12-oss/marketing-skills/meta-ads-audit
GET https://markdownregistry.com/api/v1/blob/78ab8dde23e33d8570fd3a5470ba209f184a40ec4087032ada28e02495a15bfa

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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