sota-copywriting SKILL.md skillA
sota-copywriting from martinholovsky/sota-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add martinholovsky/sota-skills/sota-copywriting@git:20261012.ae1b29bPins git:20261012.ae1b29b in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- martinholovsky/sota-skills
- Path
skills/sota-copywriting/SKILL.md- Versions recorded
- 4
- Latest version
- git:20261012.ae1b29b, committed Oct 12, 2026
- First version recorded
- Jul 2, 2026
- Size
- 8,698 bytes
- Repository stars
- 23
- License
- CC-BY-4.0
State-of-the-art marketing copywriting and content guidance (2026) covering positioning and value propositions, headlines and landing-page copy, CTAs and social proof, SEO content (search intent, E-E-A-T, Google spam policies), and the accuracy/legal layer — claim substantiation, FTC Endorsement Guides (2023) and the Consumer Reviews Rule (2024), testimonial consent, dark-pattern avoidance, and email-marketing law (CAN-SPAM, GDPR consent). Use when writing or reviewing ANY outward-facing…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# SOTA Copywriting & Marketing Content ## Purpose Expert-level rules for the *words that face the market*: landing pages, product marketing, SEO content, launch posts, and lifecycle email. The core thesis: **conversion copy is a claim-making machine, and every claim is both a persuasion asset and a legal/trust liability — the craft is being specific enough to convince while staying provable.** Boundaries: this skill owns outward-facing content. In-product interface text is [`sota-ux-writing`](../sota-ux-writing/SKILL.md); technical documentation is [`sota-docs-workflow`](../sota-docs-workflow/SKILL.md); the visual/layout layer of marketing pages is [`sota-frontend-design`](../sota-frontend-design/SKILL.md); consent and privacy-notice engineering is [`sota-privacy-compliance`](../sota-privacy-compliance/SKILL.md). ## BUILD mode When writing marketing/content copy: 1. **Define audience, awareness stage, and the one action** before drafting — a page without a single primary conversion goal is a brochure ([`rules/01`](rules/01-positioning-value-proposition.md)). 2. **Lead with the outcome the reader buys**, prove it with features and …
Read the whole file at its exact version.
How to install
mdr add martinholovsky/sota-skills/sota-copywriting@sha256:a915c3593ecb15a9The line at the top of this page pins the label git:20261012.ae1b29b, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_sl5i3hp37t3ho73u)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 4 versions of this file, between Jul 2, 2026 and Oct 12, 2026, about one every 34 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20261012.ae1b29b latest | 2026-10-12 | ae1b29b | 8,698 B | A | view · diff |
| git:20260926.5e96645 | 2026-09-26 | 5e96645 | 7,719 B | A | view · diff |
| git:20260708.1a1eff6 | 2026-07-08 | 1a1eff6 | 7,569 B | A | view · diff |
| git:20260702.7b66209 | 2026-07-02 | 7b66209 | 7,484 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (8698 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
martinholovsky/sota-skills · 23 stars · license CC-BY-4.0 · pushed 2026-10-21 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_sl5i3hp37t3ho73u GET https://markdownregistry.com/api/v1/resolve?ref=martinholovsky/sota-skills/sota-copywriting GET https://markdownregistry.com/api/v1/blob/a915c3593ecb15a9a4b0e3bd503c6fa5864f61efab33229d386f0179b802def4
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.