ad-performance-analyser-flyweel SKILL.md skillA

ad-performance-analyser-flyweel from flyweel-production/flyweel-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add flyweel-production/flyweel-skills/ad-performance-analyser-flyweel@v2.0

Pins v2.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
flyweel-production/flyweel-skills
Path
skills/ad-performance-analyser-flyweel/SKILL.md
Versions recorded
2
Latest version
v2.0, committed Oct 20, 2026
First version recorded
Oct 20, 2026
Size
7,223 bytes
Repository stars
3
License
Apache-2.0

Use when the user hands over ad data to look at. A CSV export, pasted numbers, a screenshot or an API reply. Google Ads, Meta Ads, LinkedIn Ads or TikTok Ads. Are the ads working? Why did cost per lead go up? Where should I spend more or less? How do I split budget between platforms? Is this campaign wearing out? What is my real return? Also writes a weekly or monthly report or a budget plan from that data. For live data in Flyweel, use flyweel-mcp-deep-ad-analysis.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Ad Performance Analyser

Ad spend is an investment. The job is to say whether it is coming back, where the next dollar should go, and how sure the data lets you be. Work from whatever the user gives you: an export, pasted rows, a screenshot, or a connected data source.

## Principles

1. **Start from what makes money.** Ask what the business counts as a result: a lead, a booked call, a signed deal, revenue. Measure against that. Clicks and platform conversions are steps on the way.
2. **Every number needs a comparison.** Prior period, the account's own average, or the target. The account's history beats any industry average.
3. **Small numbers lie.** Check sample size before reading a rate. See the rules below.
4. **Platform attribution is a claim.** Two platforms can both count the same customer. Say which attribution the numbers use.
5. **End with a decision.** Each analysis closes with specific actions and what each should change.

## First, check the data

Before any analysis, state what you were given:

- Period covered, and whether it is complete.
- Currency. If rows mix currencies, keep them apart. If the file names none, say so and report in the file's own units.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add flyweel-production/flyweel-skills/ad-performance-analyser-flyweel@sha256:fe5c69c41418c4e5

The line at the top of this page pins the label v2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_sxeyp5inyffukxj2.svg)](https://markdownregistry.com/a/art_sxeyp5inyffukxj2)

1 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, all committed on Oct 20, 2026.

versioncommittedcommitsizeaudit
v2.0 latest2026-10-20 0eaac6c 7,223 BA view · diff
v2.02026-10-20 11b8f25 7,161 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7223 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

flyweel-production/flyweel-skills · 3 stars · license Apache-2.0 · pushed 2026-10-24 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_sxeyp5inyffukxj2
GET https://markdownregistry.com/api/v1/resolve?ref=flyweel-production/flyweel-skills/ad-performance-analyser-flyweel
GET https://markdownregistry.com/api/v1/blob/fe5c69c41418c4e58c49d1e480865feed7b001314335eec7907efb2c9261dc79

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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