press-release SKILL.md skillA

press-release from deanpeters/product-manager-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add deanpeters/product-manager-skills/press-release@git:20260810.b68bf96

Pins git:20260810.b68bf96 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
deanpeters/product-manager-skills
Path
skills/press-release/SKILL.md
Versions recorded
5
Latest version
git:20260810.b68bf96, committed Aug 10, 2026
First version recorded
Feb 5, 2026
Size
11,727 bytes
Repository stars
7,599
License
a license file GitHub does not identify

Write an Amazon-style press release that defines customer value before building. Use when aligning stakeholders on a new product, feature, or strategic bet.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

## Purpose
Create a visionary press release following Amazon's "Working Backwards" methodology to define and communicate a product or feature before building it. Use this to align stakeholders on the customer value proposition, clarify the problem being solved, and test if the product story resonates—treating the press release as a forcing function for clarity and customer-centricity.

This is not a marketing artifact for launch day—it's a planning tool that asks "If we shipped this perfectly, how would we explain it to the world?"

## Input

**Works best with:** The product or feature idea, plus who it's for.
**Also useful:** The customer problem, the headline benefit, and an internal quote-worthy point of view.

Anything supplied with the invocation itself — text after the skill name, a pasted context dump, or an appended `ARGUMENTS:` line — counts as answers already given. Use it and skip whatever it covers; don't re-ask.

**Arriving empty-handed? That works too.** The skill asks who the customer is and what changes for them on launch day — the two things a working-backwards press release cannot fake.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add deanpeters/product-manager-skills/press-release@sha256:1c972b1f2794b64b

The line at the top of this page pins the label git:20260810.b68bf96, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ta6wfij2byr3hu73.svg)](https://markdownregistry.com/a/art_ta6wfij2byr3hu73)

0 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Feb 5, 2026 and Aug 10, 2026, about one every 47 days.

versioncommittedcommitsizeaudit
git:20260810.b68bf96 latest2026-08-10 b68bf96 11,727 BA view · diff
git:20260704.6a4fbf22026-07-04 6a4fbf2 11,285 BA view · diff
git:20260309.0a8f6ac2026-03-09 0a8f6ac 10,535 BA view · diff
git:20260205.5d8ce732026-02-05 5d8ce73 10,187 BA view · diff
git:20260205.eeab9692026-02-05 eeab969 13,391 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (11727 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

deanpeters/product-manager-skills · 7,599 stars · license a license file GitHub does not identify · pushed 2026-10-16 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ta6wfij2byr3hu73
GET https://markdownregistry.com/api/v1/resolve?ref=deanpeters/product-manager-skills/press-release
GET https://markdownregistry.com/api/v1/blob/1c972b1f2794b64b456892692385a67c30a645a37a03d0df07dacad923186f0a

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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