campaign-brief SKILL.md skillA
campaign-brief from qa-aman/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add qa-aman/claude-skills/campaign-brief@git:20261019.be4abccPins git:20261019.be4abcc in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- qa-aman/claude-skills
- Path
skills/by-role/marketing/campaign-brief/SKILL.md- Versions recorded
- 4
- Latest version
- git:20261019.be4abcc, committed Oct 19, 2026
- First version recorded
- Mar 3, 2026
- Size
- 13,042 bytes
- Repository stars
- 21
- License
- MIT
Plan a marketing campaign end-to-end using Allan Dib's Before/During/After framework (The 1-Page Marketing Plan). Produces a phase-specific campaign brief with goal, audience, message, channels, assets, timeline, budget, and success metrics. Use when the user asks to plan a campaign, brief a campaign, "we need a campaign for X", launch plan, GTM plan, marketing plan for [product], demand gen plan, or any multi-channel marketing initiative. Reads ICP, services, and KPIs from knowledge/. For a…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# campaign-brief Produces a campaign brief that an empowered team can execute without needing a follow-up meeting. Every brief is anchored to one phase of the customer journey (Before/During/After) using Allan Dib's 1-Page Marketing Plan. Phase determines channels, assets, and success metrics - not the other way around. ## When to use - "Plan a campaign for our Q3 launch" - "Build a GTM plan for <product>" - "Brief a demand gen campaign targeting CMOs" - "Write the launch plan for the integration with X" - "We need a marketing plan for <event/feature/audience>" ## Framework: Before/During/After (Allan Dib, The 1-Page Marketing Plan) Every campaign primarily serves one phase. Force the choice before building anything else. **BEFORE** - Prospects who don't know you exist. - Goal: get strangers to raise their hand - Focus: reach, awareness, USP clarity - Channels: paid social, SEO, PR, cold outreach, events, partner content - Success metrics: reach, impressions, hand-raisers (leads generated), CPL **DURING** - Leads who know you but haven't bought. - Goal: convert interest into purchase - Focus: lead capture, nurture, trust-building, sales conversion …
Read the whole file at its exact version.
How to install
mdr add qa-aman/claude-skills/campaign-brief@sha256:d00c2fb77af8e299The line at the top of this page pins the label git:20261019.be4abcc, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_tqa3av5gilxxh5to)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 4 versions of this file, between Mar 3, 2026 and Oct 19, 2026, about one every 77 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20261019.be4abcc latest | 2026-10-19 | be4abcc | 13,042 B | A | view · diff |
| git:20260808.7dfb5c7 | 2026-08-08 | 7dfb5c7 | 13,042 B | A | view · diff |
| git:20260504.0d54b6b | 2026-05-04 | 0d54b6b | 9,173 B | A | view · diff |
| git:20260303.8412b01 | 2026-03-03 | 8412b01 | 4,382 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (13042 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
qa-aman/claude-skills · 21 stars · license MIT · pushed 2026-10-19 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_tqa3av5gilxxh5to GET https://markdownregistry.com/api/v1/resolve?ref=qa-aman/claude-skills/campaign-brief GET https://markdownregistry.com/api/v1/blob/d00c2fb77af8e29934b455d5d9c38d31604c33678c548e926f3211b803f05d37
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.