positioning-doc SKILL.md skillA
positioning-doc from qa-aman/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add qa-aman/claude-skills/positioning-doc@git:20260808.7dfb5c7Pins git:20260808.7dfb5c7 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- qa-aman/claude-skills
- Path
skills/by-role/marketing/positioning-doc/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260808.7dfb5c7, committed Aug 8, 2026
- First version recorded
- Mar 3, 2026
- Size
- 13,310 bytes
- Repository stars
- 21
- License
- MIT
Write a product positioning document. Use when the user says "write a positioning doc", "positioning statement", "how should we position this product", "positioning for [product]", "we need to differentiate from competitors", "product positioning and messaging", "positioning workshop", "help me define our position in the market", or wants to establish how a product should be perceived relative to competitors. For customer-facing message wording, see messaging-framework. For the competitive…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
## Overview This skill produces a positioning document that anchors all downstream messaging: the messaging framework, the landing page, the ads, the sales deck. It is upstream of all of them, so a vague positioning doc does not fail here, it fails four skills later. ## Where this method comes from The five-step sequence below is **April Dunford's, from *Obviously Awesome* (2019)**. Dunford's argument is that positioning is a set of five interlocking components, not a sentence, and that the sentence is only the last thing you write. Run the components in order, because each one constrains the next, and jumping straight to the market category is exactly how positioning statements end up interchangeable between four competitors. | Dunford component | The question it answers | Where it is worked below | |---|---|---| | Competitive alternatives | What would they use if we did not exist? | Step 1 | | Unique attributes | What do we have that those alternatives do not? | Step 2 | | Value | What can the customer do because of those attributes? | Step 3 | | Customers who care most | Who finds that value urgent rather than nice? | Step 4 | …
Read the whole file at its exact version.
How to install
mdr add qa-aman/claude-skills/positioning-doc@sha256:86ae8c5e4e7a13e6The line at the top of this page pins the label git:20260808.7dfb5c7, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_ul2xpaq36j4cihqm)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Mar 3, 2026 and Aug 8, 2026, about one every 158 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260808.7dfb5c7 latest | 2026-08-08 | 7dfb5c7 | 13,310 B | A | view · diff |
| git:20260303.8412b01 | 2026-03-03 | 8412b01 | 5,068 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (13310 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
qa-aman/claude-skills · 21 stars · license MIT · pushed 2026-10-19 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_ul2xpaq36j4cihqm GET https://markdownregistry.com/api/v1/resolve?ref=qa-aman/claude-skills/positioning-doc GET https://markdownregistry.com/api/v1/blob/86ae8c5e4e7a13e6dfb18f3d3793a8a1f4d45e627261d1d428e69e354134dcd5
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.