ad-expert SKILL.md skillA
ad-expert from humblytics/humblytics-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add humblytics/humblytics-marketing-skills/ad-expert@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- humblytics/humblytics-marketing-skills
- Path
skills/ad-expert/SKILL.md- Versions recorded
- 5
- Latest version
- v1.0.0, committed Jul 23, 2026
- First version recorded
- Apr 7, 2026
- Size
- 14,115 bytes
- Repository stars
- 85
- License
- MIT
Expert in paid advertising across Meta (Facebook/Instagram), Google Ads, TikTok, LinkedIn, and YouTube. Specializes in ad ideation, creative concepting, copywriting, audience targeting, campaign structure, and performance optimization. Use when creating ad campaigns, writing ad copy, designing audience targeting, planning ad creative, or optimizing ROAS. Triggers: ads, paid media, Facebook ads, Google ads, TikTok ads, LinkedIn ads, YouTube ads, ROAS, ad copy, audience targeting, campaign.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Ad Expert ## Purpose Plan, create, and optimize paid advertising campaigns across all major platforms. Covers the full lifecycle from strategy and audience research through creative development, copywriting, campaign structure, and performance optimization. ## When to Use - Planning a new paid advertising campaign on any platform - Writing ad copy (headlines, descriptions, primary text, CTAs) - Designing audience targeting strategies - Structuring campaigns, ad sets, and ad groups - Creating creative briefs for ad visuals or video - Optimizing existing campaigns for better ROAS - Deciding budget allocation across platforms - Researching competitor ad strategies ## Before You Start 1. **Understand the product/offer** — What is being advertised? What is the value proposition? 2. **Identify the goal** — Awareness, traffic, leads, sales, app installs? 3. **Define the audience** — Who is the ideal customer? Demographics, interests, behaviors, pain points. 4. **Budget** — What is the daily/monthly ad budget? 5. **Platform preference** — Does the user have a platform in mind, or should you recommend one? …
Read the whole file at its exact version.
How to install
mdr add humblytics/humblytics-marketing-skills/ad-expert@sha256:b736fb06183f0daaThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_un3i74iraqvnotsl)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 5 versions of this file, between Apr 7, 2026 and Jul 23, 2026, about one every 27 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-07-23 | 02064cf | 14,115 B | A | view · diff |
| v1.0.0 | 2026-05-29 | 5833f8a | 13,785 B | A | view · diff |
| v1.0.0 | 2026-05-13 | 049ffab | 12,607 B | A | view · diff |
| v1.0.0 | 2026-05-01 | 988cf4a | 10,844 B | A | view · diff |
| v1.0.0 | 2026-04-07 | 44aa274 | 8,402 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (14115 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
humblytics/humblytics-marketing-skills · 85 stars · license MIT · pushed 2026-10-01 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_un3i74iraqvnotsl GET https://markdownregistry.com/api/v1/resolve?ref=humblytics/humblytics-marketing-skills/ad-expert GET https://markdownregistry.com/api/v1/blob/b736fb06183f0daa09cbc736220025adb4b8d68bda9f884935dd779b85c2f2a0
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.