Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
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> **Provenance.** Vendored from `phuryn/pm-skills@growth-loops` (MIT, Paweł Huryn / Product Compass — github.com/phuryn/pm-skills). Adapted into great-pm 2026-05-29 with attribution. Host agent: gtm-strategist.
# Growth Loops
## Overview
Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth.
## When to Use
- Designing growth mechanisms for a product
- Building sustainable viral or referral traction
- Reducing reliance on paid acquisition
- Analyzing competitor growth strategies
- Optimizing product for product-led growth
## The 5 Growth Loop Types
### 1. Viral Loop
Product content created by users gets shared on external platforms, bringing new users back to the product.
- **Mechanism**: Users create content in-product → Share on social/external platforms → New users discover and signup
- **Example**: Figma designs shared as links, Loom videos shared in emails
- **Strength**: Exponential user acquisition if content is inherently shareable
- **Challenge**: Requires highly shareable output and strong incentive to share
…
The line at the top of this page pins the label git:20260721.86de099, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_v62efvnkm2e5z7u6
GET https://markdownregistry.com/api/v1/resolve?ref=vandanaajaydubey111/great-pm/growth-loops
GET https://markdownregistry.com/api/v1/blob/fed4f7abeef881def8aee51ff24d01cc67503d7f158aea830ded542fa6fa09e8
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