plan-campaign-budget-and-tests SKILL.md skillA
plan-campaign-budget-and-tests from gooseworks-ai/goose-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add gooseworks-ai/goose-skills/plan-campaign-budget-and-tests@v0.1.2Pins v0.1.2 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- gooseworks-ai/goose-skills
- Path
skills/marketing/plan-campaign-budget-and-tests/SKILL.md- Versions recorded
- 2
- Latest version
- v0.1.2, committed Oct 24, 2026
- First version recorded
- Oct 23, 2026
- Size
- 1,617 bytes
- Repository stars
- 1,302
- License
- MIT
Step of the plan-campaign playbook: splits the budget across chosen channels, checks per-channel minimums, and writes the test plan and paid structure. Run plan-campaign instead; not for direct use.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Budget split, test plan, paid structure (atom) **Load:** `../plan-campaign/references/budget-and-tests.md`. **Inputs:** Run/Test legs and their minimums; economics box; per-leg targets; the learnings log (`knowledge_search` `source_types: ["learning"]`) so no paid-for test is re-bought; the brief's calendar phases. **Do:** 1. Lay out every budget line; ~70/20/10 proven/promising/experiments as the default shape (rule of thumb), 10–20% held reserve with its release rule. No proven channel → say the plan is mostly tests. 2. For each paid leg: $ and %, its learning minimum, clears yes/no. A leg that does not clear is cut, merged, moved to a higher-funnel event, or labelled directional. 3. Phase the spend (pre-launch / launch week / sustain, or by week). 4. Write tests: one variable, cells, $/cell, readable threshold, end date, primary business metric, Win / Lose / Unclear actions. Small budgets test big swings. 5. One paid-structure line per paid leg (objective/event, campaigns/ad sets, audience approach, budget type and amount, creative count, destination with UTMs, applied by GooseWorks levers or written instructions). …
Read the whole file at its exact version.
How to install
mdr add gooseworks-ai/goose-skills/plan-campaign-budget-and-tests@sha256:656569921e2bac77The line at the top of this page pins the label v0.1.2, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_v6bassoxeza2m2ga)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Oct 23, 2026 and Oct 24, 2026, about one every day.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v0.1.2 latest | 2026-10-24 | b1e7218 | 1,617 B | A | view · diff |
| v0.1.1 | 2026-10-23 | 4cd1948 | 1,617 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (1617 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
gooseworks-ai/goose-skills · 1,302 stars · license MIT · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_v6bassoxeza2m2ga GET https://markdownregistry.com/api/v1/resolve?ref=gooseworks-ai/goose-skills/plan-campaign-budget-and-tests GET https://markdownregistry.com/api/v1/blob/656569921e2bac7748b8322c6d32ef5f7b9be47445cd37e792b365e4600bd039
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.