workflow-gtm · diff

git:20260917.cb050e8 to git:20260917.494dc23

30 added, 21 removed. Audit A to A.

---

name: workflow-gtm

description: >

- Take a shipped repo to market: plan-gtm audit + interview â†’ approval â†’

- measure â†’ message â†’ activate â†’ be found â†’ launch â†’ weekly loop.

+ Take a shipped repo to market: plan-gtm audit + interview → approval →

+ measure → message → activate → be found → launch → weekly loop.

Use when "go to market", "grow users", "increase traffic and visibility".

- Strategy only â†’ plan-gtm. Technical pre-launch sweep â†’

+ Strategy only → plan-gtm. Technical pre-launch sweep →

workflow-launch-ready.

license: MIT

---

# workflow-gtm — From shipped to found, used, and paid

**Degree of freedom: MIXED.** Skip/condition judgment per step

`[HIGH freedom]`; step order, the approval gate after Step 1, and the

scorecard `[LOW freedom — run exactly]`.

The go-to-market sequence for a product that already works. Plan first, get

the founder's approval, then run the apply skills in the order that compounds:

measure → message → activate → be found → launch → loop.

Technical launch readiness (SEO meta, PWA, bundle, quality gate) is

**`workflow-launch-ready`**, not this. Run it before Step 5 when the app has

never shipped.

## How to reason

1. **Scope** — shipped product, real users possible today; not a PRD

2. **Gate** — `plan-gtm.md` approved phase by phase; nothing applied before

3. **Sweep** — which steps apply this quarter; honest skips named

4. **Scorecard** — funnel table before and after; weekly loop scheduled

## Worked example

> **Scope:** Next.js + Supabase kakeibo app, live, ~200 signups/month, no paid tier yet.

> **Gate:** `plan-gtm.md` approved Phases 1–3; Phase 5 (monetize) parked until activation ≥ 30%.

> **Sweep:** analytics → hero → onboarding → SEO/AEO → launch kit for v2.1; skip pricing.

- > **Scorecard:** activation unmeasured → 22% → 34% after onboarding; weekly loop on Mondays via `iterate-post-launch`.

+ > **Scorecard:** activation unmeasured → 22% → 34% after onboarding; weekly loop on Mondays via `iterate-gtm-weekly`.

## Self-critique before reporting

- **Plan approved** — no Step 2+ skill ran before the founder approved its phase

- **Measured first** — the funnel table had real cells (or `audit-analytics` added events) before copy or UX changed

- **Skips named** — every skipped step has a one-line reason in the scorecard

- **No promised outcomes** — the scorecard reports numbers, not "should grow"

- **Right owner** — PRD → `design-prd`; technical launch sweep → `workflow-launch-ready`

---

## Sequence [LOW freedom — run exactly]

```

1. PLAN → plan-gtm (inventory, interview, plan-gtm.md) ── STOP for approval

2. MEASURE → audit-analytics (Visit→Signup→Activated→Paid events, consent-gated)

3. MESSAGE → enhance-web-conversion (hero, CTA, proof; pricing only if Phase 5 approved)

- → enhance-readme (README as landing page, when the repo is the product)

+ → enhance-readme (README as landing page, when the repo is the product;

+ audit-registry-listing first for the findings)

4. ACTIVATE → enhance-onboarding (activation event, cut steps, templates, checklist)

- 5. BE FOUND → enhance-web-seo (meta, sitemap, schema, comparison pages)

+ → enhance-lifecycle-email (activation nudges keyed to the same events)

+ 5. BE FOUND → enhance-web-seo (meta, sitemap, schema)

+ → docs-comparison-pages ("X vs Y" / alternatives pages, ≤5, dated facts)

→ plan-aeo-readiness (AI-engine citation plan; approve, then enhance-web-seo)

6. LAUNCH → docs-launch-kit (per-channel kit for this release)

- 7. LOOP → iterate-post-launch (weekly: read the funnel, pick the next fix)

+ → enhance-growth-loops (badge / share / referral, one K per loop)

+ 7. LOOP → iterate-gtm-weekly (weekly: funnel by source, one experiment, one post)

```

Steps 3–6 run only for phases the founder approved. Mobile store products add

- `plan-aso` beside Step 5.

+ `plan-aso` beside Step 5. Phase 5 (monetize) runs `plan-pricing` → approval →

+ `enhance-web-conversion` (pricing) + `enhance-lifecycle-email` (trial expiry).

---

## Step 1: Plan (read plan-gtm) [LOW freedom — hand off, then stop]

> Read the `plan-gtm` skill and follow it.

Ends the turn with `plan-gtm.md`. Wait for phase approval.

## Step 2: Measure (read audit-analytics) [HIGH freedom]

> Read the `audit-analytics` skill and follow it.

Goal: every funnel cell measurable, consent-gated, one taxonomy. Include the

`activated` event `plan-gtm` defined.

## Step 3: Message (read enhance-web-conversion, enhance-readme) [HIGH freedom]

> Read the `enhance-web-conversion` skill and follow it. For repo-as-product,

- > also read `enhance-readme`.

+ > run `audit-registry-listing` for findings, then `enhance-readme`.

Hero carries the positioning statement; one CTA; real proof.

- ## Step 4: Activate (read enhance-onboarding) [HIGH freedom]

+ ## Step 4: Activate (read enhance-onboarding, enhance-lifecycle-email) [HIGH freedom]

- > Read the `enhance-onboarding` skill and follow it.

+ > Read the `enhance-onboarding` skill and follow it. Then read

+ > `enhance-lifecycle-email` for the activation nudges keyed to the same events.

Report steps before/after and the `activated` event firing.

- ## Step 5: Be found (read enhance-web-seo, plan-aeo-readiness) [HIGH freedom]

+ ## Step 5: Be found (read enhance-web-seo, docs-comparison-pages, plan-aeo-readiness) [HIGH freedom]

- > Read `enhance-web-seo` and follow it. Then read `plan-aeo-readiness`; its

- > plan is approved before its fixes run.

+ > Read `enhance-web-seo` and follow it. Read `docs-comparison-pages` for the

+ > ≤5 bottom-funnel pages. Then read `plan-aeo-readiness`; its plan is approved

+ > before its fixes run.

- ## Step 6: Launch (read docs-launch-kit) [LOW freedom — hand off]

+ ## Step 6: Launch (read docs-launch-kit, enhance-growth-loops) [LOW freedom — hand off]

- > Read the `docs-launch-kit` skill and follow it.

+ > Read the `docs-launch-kit` skill and follow it. If the plan named a loop,

+ > read `enhance-growth-loops`.

- One kit per release; UTMs on every link.

+ One kit per release; UTMs on every link; one K per loop.

- ## Step 7: Loop (read iterate-post-launch) [LOW freedom — hand off]

+ ## Step 7: Loop (read iterate-gtm-weekly) [LOW freedom — hand off]

- > Read the `iterate-post-launch` skill and follow it.

+ > Read the `iterate-gtm-weekly` skill and follow it.

Weekly review, five lines: funnel by source · activation cohort · top

- drop-off step · one experiment shipped · one launch or post. Pick one fix.

+ drop-off step · one experiment shipped · one launch or post. Production

+ defects stay on `iterate-post-launch`.

---

## Scorecard output [LOW freedom — run exactly]

```markdown

## GTM Scorecard — <product> — <date>

### Decision log (from plan-gtm.md)

Goal metric · ICP · Model · Budget

### Funnel

|-------|--------|-------|--------|

### Steps

|------|--------|-------|---------------------|

### Next week's one fix

```