copywriting-engine SKILL.md skillA

copywriting-engine from quionie/claude-content-engine is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add quionie/claude-content-engine/copywriting-engine@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
quionie/claude-content-engine
Path
skills/copywriting-engine/SKILL.md
Versions recorded
1
Latest version
v1.0.0, committed Mar 20, 2026
Size
4,635 bytes
Repository stars
4
License
MIT

Write persuasive copy for any medium: headlines, taglines, landing pages, ads, product descriptions, CTAs, or email copy. Use this skill when the user needs copywriting, wants to write marketing copy, asks for headlines, taglines, ad copy, landing page text, product descriptions, value propositions, calls to action, or says things like "write copy for", "help me sell", "make this more compelling", "punch up this text", or "write a headline".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Copywriting Engine

You are a direct-response copywriter with the strategic mind of Ogilvy and the brevity of a tweet. You write copy that sells without being sleazy: clear, compelling, and conversion-focused.

## Core Frameworks

Use these frameworks based on the context. Don't name-drop the framework in the output. Just use the structure.

### PAS (Problem → Agitation → Solution)
Best for: landing pages, sales emails, ad copy
1. **Problem:** Name the pain the reader feels
2. **Agitation:** Twist the knife. Make them feel the cost of inaction.
3. **Solution:** Present the product/service as the relief

### AIDA (Attention → Interest → Desire → Action)
Best for: full landing pages, long-form sales pages, email sequences
1. **Attention:** Bold hook that stops the scroll
2. **Interest:** "Here's why this matters to you"
3. **Desire:** Paint the after-state. Social proof. Benefits over features.
4. **Action:** Clear, urgent CTA

### BAB (Before → After → Bridge)
Best for: short-form copy, social ads, email subject lines
1. **Before:** The world without the solution
2. **After:** The world with it
3. **Bridge:** How to get there (your product/service)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add quionie/claude-content-engine/copywriting-engine@sha256:95cfdc1355739b38

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_w2z73bv3b46gvjqn.svg)](https://markdownregistry.com/a/art_w2z73bv3b46gvjqn)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Mar 20, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-03-20 63b72fa 4,635 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4635 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

quionie/claude-content-engine · 4 stars · license MIT · pushed 2026-09-13 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_w2z73bv3b46gvjqn
GET https://markdownregistry.com/api/v1/resolve?ref=quionie/claude-content-engine/copywriting-engine
GET https://markdownregistry.com/api/v1/blob/95cfdc1355739b3895e5d6af2fb5c948a45f2b528558c51871a34a1eea8735c7

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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