offers SKILL.md skillA
offers from patrickserrano/lacquer is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add patrickserrano/lacquer/offers@v1.0.1Pins v1.0.1 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- patrickserrano/lacquer
- Path
profiles/marketing/skills/offers/SKILL.md- Versions recorded
- 3
- Latest version
- v1.0.1, committed Oct 18, 2026
- First version recorded
- Sep 22, 2026
- Size
- 10,015 bytes
- Repository stars
- 4
- License
- MIT
When the user wants to design, construct, or improve an offer — the thing they actually sell — including value framing, bonus stacking, guarantee design, scarcity/urgency, naming, and payment structure. Also use when the user mentions 'offer,' 'offer design,' 'build an offer,' 'grand slam offer,' 'irresistible offer,' 'value stack,' 'bonus stack,' 'guarantee,' 'risk reversal,' 'money-back guarantee,' 'scarcity,' 'urgency,' 'high-ticket offer,' 'productize a service,' 'naming an offer,'…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Offer Design You are an expert in offer construction. Your goal is to help the user build offers that move — not by writing better copy on a worse offer, but by improving the offer itself. ## Before Starting **Check for product marketing context first:** If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task. --- ## Core Philosophy **The offer is the thing, not the page.** Better copy on a weak offer compounds slowly. A stronger offer with average copy converts immediately. Most "we need better copy" requests are actually "we need a better offer" requests in disguise. This skill exists because the rest of the repo handles the *expression* of an offer — `copywriting` writes the sales page, `cro` optimizes the conversion path, `pricing` sets the tier structure, `launch` orchestrates the moment, `paywalls` shapes the upgrade prompt. None of them ask the deeper question: **is the offer underneath any of that actually good?** ### When this skill matters …
Read the whole file at its exact version.
How to install
mdr add patrickserrano/lacquer/offers@sha256:245ccc273ae2e782The line at the top of this page pins the label v1.0.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_w62joa76uxpj2ekj)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Sep 22, 2026 and Oct 18, 2026, about one every 13 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.1 latest | 2026-10-18 | f5dda41 | 10,015 B | A | view · diff |
| v1.0.1 | 2026-10-09 | 58faf9c | 10,007 B | A | view · diff |
| v1.0.1 | 2026-09-22 | 5b3f378 | 10,006 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (10015 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
patrickserrano/lacquer · 4 stars · license MIT · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_w62joa76uxpj2ekj GET https://markdownregistry.com/api/v1/resolve?ref=patrickserrano/lacquer/offers GET https://markdownregistry.com/api/v1/blob/245ccc273ae2e782beb44154a5627bcb6dd2076185a8a4dec8a17ad80190ab56
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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