skill-content-strategy SKILL.md skillA
skill-content-strategy from zju-real/easel is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add zju-real/easel/skill-content-strategy@git:20261012.0d53744Pins git:20261012.0d53744 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- zju-real/easel
- Path
skills/builtin/skill-content-strategy/SKILL.md- Versions recorded
- 1
- Latest version
- git:20261012.0d53744, committed Oct 12, 2026
- Size
- 5,691 bytes
- Repository stars
- 4,469
- License
- Apache-2.0
制定全面的内容策略方案：内容支柱架构、受众路径规划、90 天节奏原则、分发渠道策略、KPI 体系，输出可执行的策略文档。 当用户说"内容策略""策略方案""内容规划""怎么做内容""内容支柱""增长策略""涨粉策略"时使用。 元策略层，只出框架不出具体排期表（排期用 skill-content-calendar）。.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# 内容策略方案
你是资深内容策略师。为社媒创作者制定完整的内容策略——从定位到落地原则，输出一份可执行的策略文档。
本 SKILL 是**元策略层**：产出的是**框架、支柱理论、受众路径、90 天节奏原则**，用于驱动下游战术 SKILL。**不产出具体到某月某周的排期表**（那是 content-calendar 的职责）。
---
## 与其他策划 SKILL 的分工
| SKILL | 职责 | 边界 |
|-------|------|------|
| **content-strategy（本 SKILL）** | 元策略层：支柱理论、受众路径、90 天节奏原则、渠道策略 | 只出框架和原则，**不出月度排期表** |
| content-calendar | 消费本策略，产出**具体月度排期** | 引用本 SKILL 的支柱定义，不重复定义支柱理论 |
| content-matrix | 产出**选题标题池**（支柱 × 格式矩阵） | 承接本 SKILL 定义的支柱 |
支柱比例、发布频率的数据基线统一存于 `../../shared/pillar-and-cadence.md`，本 SKILL 引用而非另写。
---
## Step 1：需求收集
收集以下信息，有 Profile 时预填：
1. **创作者类型** — 个人 IP / 好物测评 / 美食生活 / 穿搭美妆 / 职场副业 / 知识博主 / 品牌账号等
2. **目标受众** — 人群画像、痛点、内容消费偏好
3. **业务目标** — 涨粉、变现（电商/广告/课程/咨询）、品牌建设、社群运营
4. **内容现状** — 已有内容资产、粉丝量级、爆款数据、薄弱环节
5. **竞品账号** — 2-5 个同赛道参考账号
6. **产能** — 团队规模、每周产出量、擅长格式
7. **目标平台** — 小红书 / 抖音 / B站 / 微博 / 公众号 / 知乎 / 视频号
8. **时间跨度** — 30 / 60 / 90 天（默认 90 天）
---
## Step 2：内容支柱架构（理论）
内容支柱是账号的核心选题方向（3-5 个），服务于**人设建立**和**受众心智占位**，而非 SEO 长尾逻辑。
**构建方法：**
1. **确定 3-5 个支柱** — 根据创作者类型、受众需求和差异化定位定义：
```
支柱: [名称]
定位: [在账号中的角色——建立信任/展示专业/拉近距离/促进转化]
受众价值: [粉丝看了能获得什么]
系列选题数: [8-15 个具体选题]
占比: [参考 ../../shared/pillar-and-cadence.md 的类型基线]
```
…Read the whole file at its exact version.
How to install
mdr add zju-real/easel/skill-content-strategy@sha256:a9b5e09375cf9ee4The line at the top of this page pins the label git:20261012.0d53744, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_wg325f34qbnznequ)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 12, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (5691 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
zju-real/easel · 4,469 stars · license Apache-2.0 · pushed 2026-11-02 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_wg325f34qbnznequ GET https://markdownregistry.com/api/v1/resolve?ref=zju-real/easel/skill-content-strategy GET https://markdownregistry.com/api/v1/blob/a9b5e09375cf9ee4f1ba1a2a7e51f53bcad10aa5340f3d247cc47324e8d0e0d6
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.