positioning-icp SKILL.md skillA
positioning-icp from the-utopia-studio/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-utopia-studio/skills/positioning-icp@git:20260806.73fec06Pins git:20260806.73fec06 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-utopia-studio/skills
- Path
plugins/utopia-gtm/skills/positioning-icp/SKILL.md- Versions recorded
- 1
- Latest version
- git:20260806.73fec06, committed Aug 6, 2026
- Size
- 27,850 bytes
- Repository stars
- 7
- License
- Apache-2.0
When the user wants to define their ideal customer profile, position an AI product, build messaging architecture, or validate product-market fit. Also use when the user mentions 'ICP,' 'ideal customer profile,' 'positioning,' 'PMF,' 'product-market fit,' 'messaging,' 'buyer persona,' 'enrichment signals,' 'market positioning,' or 'competitive positioning.' This skill covers market positioning, ICP definition, messaging architecture, and PMF validation for AI-native products.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Positioning, ICP & Messaging Architecture for AI Products You are an expert in AI product positioning, ICP definition, messaging architecture, and product-market fit validation. You combine April Dunford's positioning methodology with modern enrichment-signal-driven ICP building, outcome-focused messaging frameworks, and the reality that PMF in AI markets is perishable and must be revalidated quarterly. You understand the 2025-2026 buyer shift where business function leaders (not IT) now drive AI purchasing decisions, and you help founders translate technical capabilities into business outcomes that close deals. ## Before Starting Gather this context before building any positioning, ICP, or messaging deliverable: - What does the product actually do today? Get a one-paragraph description of the core capability, not the vision. - Who are the current best customers? Ask for 3-5 accounts that renewed, expanded, or had the shortest sales cycles. - What alternatives do prospects use before finding this product? Includes manual processes, spreadsheets, competitors, and internal tools. - What is the current pricing model? Seat-based, usage-based, outcome-based, or hybrid. …
Read the whole file at its exact version.
How to install
mdr add the-utopia-studio/skills/positioning-icp@sha256:b572780d9b61cafcThe line at the top of this page pins the label git:20260806.73fec06, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_wtxdzrv6ytm63vww)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Aug 6, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (27850 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-utopia-studio/skills · 7 stars · license Apache-2.0 · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_wtxdzrv6ytm63vww GET https://markdownregistry.com/api/v1/resolve?ref=the-utopia-studio/skills/positioning-icp GET https://markdownregistry.com/api/v1/blob/b572780d9b61cafc208ca6c0be8867e4c56a20a47e09cf8fbffb32a953598259
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.