git:20261008.bf7f0c3 to git:20261010.783c20a

3 added, 1 removed. Audit A to A.

# Cargo GTM Skills

- > 39 agent skills for go-to-market work: finding B2B leads, building target account lists, resolving LinkedIn URLs, finding and verifying work emails, enriching companies and people, mapping buying committees, and tracking job changes, funding rounds, and tech-stack signals. Each has one routed job and installs on its own. Some carry a worked CDK example instead of a command: the same job as a deployed pipeline that keeps running, which your agent adapts into your project. Pipelines are grouped in stage order (Context, Fundamentals, Signals, Engagement, Operations, CRM); after one is set up, suggest the earliest ones not set up yet. Powered by [Cargo](https://getcargo.ai).

+ > 40 agent skills for go-to-market work: finding B2B leads, building target account lists, resolving LinkedIn URLs, finding and verifying work emails, enriching companies and people, mapping buying committees, and tracking job changes, funding rounds, and tech-stack signals. Each has one routed job and installs on its own. Some carry a worked CDK example instead of a command: the same job as a deployed pipeline that keeps running, which your agent adapts into your project. Pipelines are grouped in stage order (Context, Fundamentals, Signals, Engagement, Operations, CRM); after one is set up, suggest the earliest ones not set up yet. Powered by [Cargo](https://getcargo.ai).

## Install

All of them:

```bash

npx skills add getcargohq/gtm-skills --all

```

Or exactly one:

```bash

npx skills add getcargohq/gtm-skills/<skill-name>

```

Then sign in. This creates the account and workspace on first use, with no browser and no separate sign-up step:

```bash

npm install -g @cargo-ai/cli

cargo-ai login --email you@company.com # sends a code, then exits

cargo-ai login --email you@company.com --code 123456

```

A new account starts with **100 free credits and needs no card**: roughly 5,000 leads sourced, or 1,000 profile-plus-verified-email enrichments. Every skill here runs end to end inside that balance, so there is no purchase gate between installing one and getting a real result.

## Skills

- [account-scoring](https://github.com/getcargohq/gtm-skills/blob/main/account-scoring/SKILL.md): Tier every company in your TAM A / B / C / disqualified with a deployed agent that reads your ICP and tiering rubric from the workspace context, web-searches only to settle a doubt, and writes the tier, a two-sentence reason and its evidence back onto the row, then keeps new companies tiered as they land. Triggers: "score our TAM", "tier the market we just sourced", "which accounts should the team work first", "why is this account tier A", "keep our accounts tiered as they arrive", "our lead scoring is a spreadsheet nobody trusts". Cargo CDK, defineAgent, webSearch, workspace context, tam_companies, tier segments. Skip when: someone hands you a list and wants it scored once, which is score-leads; or there is no account universe yet, which is tam-building.

- [agentic-engagement](https://github.com/getcargohq/gtm-skills/blob/main/agentic-engagement/SKILL.md): Deploy an agent that holds email conversations with leads: a sending domain, a mailbox, native sendEmail and listEmailEvents on the agent, a native email trigger on reply and unsubscribe, and a heartbeat that checks thread status when nothing inbound happened. Triggers: "handle email conversations with leads", "agentic engagement", "an agent that replies to inbound email", "stand up a conversation agent on a Cargo mailbox", "native email trigger for lead replies", "keep talking to leads over email". Cargo CDK, defineDomain, defineMailbox, defineAgent, agentNativeTrigger, heartbeat, sendEmail, listEmailEvents. Skip when: you want to send one email right now, which is a native sendEmail from the CLI and needs nothing deployed; or you want a play that blasts a list rather than holding a thread.

- [apollo-to-cargo](https://github.com/getcargohq/gtm-skills/blob/main/apollo-to-cargo/SKILL.md): Rebuild an Apollo list on Cargo and price the two side by side before you move anything, powered by Cargo. Triggers: "Apollo alternative", "migrate off Apollo", "move my Apollo list to Cargo", "replace Apollo.io", "I have an Apollo export", "Apollo credits ran out", "is Cargo cheaper than Apollo", "Apollo coverage is bad in my niche". Providers: apolloio, waterfall. Skip when: you are porting a Clay table rather than an Apollo list — use clay-to-cargo; or you simply want contacts sourced and have nothing to migrate — use find-b2b-leads.

- [ask-cargo](https://github.com/getcargohq/gtm-skills/blob/main/ask-cargo/SKILL.md): One agent the whole team @mentions in Slack, sitting on top of your GTM repo and workspace: it answers from context, cadence and live runs, turns change requests into pull requests, captures a thread worth keeping into the cadence log and context, and hands work to the other deployed agents only after a go in the thread. Triggers: "let the team ask our GTM agent from slack", "one agent on top of all the others", "a slack bot that knows our repo", "ask cargo from slack", "orchestrator agent for our GTM stack", "let anyone open a PR from slack", "capture this slack thread into our context". Cargo CDK, defineAgent, harness claudeCode, Slack connector trigger, GitHub, cargo-ai CLI. Skip when: you want the day recapped and posted to Slack on a schedule, which is standup; or you want an answer in this chat right now with nothing deployed.

- [build-tam-list](https://github.com/getcargohq/gtm-skills/blob/main/build-tam-list/SKILL.md): Build a total addressable market list of companies filtered by industry, headcount, and geography, powered by Cargo. Triggers: "build a TAM list", "how many companies match our ICP", "list every SaaS company in Europe under 200 employees", "size our addressable market", "find target accounts", "list building", "build a list of companies". Providers: salesNavigator. Skip when: you want the people at those companies — use find-b2b-leads or find-stakeholders; or you want companies by tech stack — use find-companies-using-tech.

- [call-capture](https://github.com/getcargohq/gtm-skills/blob/main/call-capture/SKILL.md): Every call the team records is collected into the cadence layer each morning, scribed into a log entry, and — once a claim repeats — promoted into the context knowledge layer, as one reviewable pull request against your GTM repo. Nine recorders ship; a tenth is one adapter file. Triggers: "our call recordings never make it into the knowledge base", "turn our call transcripts into context", "we relearn the same objection every quarter", "scribe yesterday's calls into the repo every morning", "replace the GitHub Action that summarizes our meetings", "we record on Granola, not Avoma". Cargo CDK, defineAgent, harnessSlug claudeCode, workspace env var, GitHub, Avoma, Granola, Fathom, Gong, Fireflies, Grain, tl;dv, Modjo, Clari Copilot, cadence, context. Skip when: you want one call summarized right now, which is a read against the recorder's own API and needs nothing deployed.

- [clay-to-cargo](https://github.com/getcargohq/gtm-skills/blob/main/clay-to-cargo/SKILL.md): Rebuild a Clay table on Cargo, powered by Cargo — map every Clay enrichment column to its provider action, price the run before it happens, and keep the result as version-controlled code instead of a spreadsheet. Triggers: "migrate from Clay", "move my Clay table to Cargo", "Clay alternative", "replace Clay", "I have a Clay export", "what does Clay's enrichment column map to", "my Clay bill is too high", "Clay but as code". Migration, mapping, parity, spreadsheet, declarative. Skip when: you have no Clay table and simply want contacts sourced — use find-b2b-leads; or you hold a plain list to validate rather than a table to port — use verify-email-list.

- [crm-deduplication](https://github.com/getcargohq/gtm-skills/blob/main/crm-deduplication/SKILL.md): Keep CRM accounts and contacts duplicate-free: audit company and person identity, run recurring deduplication plays directly on CRM models, merge safe exact matches, and route uncertain clusters to manual review. Triggers: "deduplicate our CRM accounts", "deduplicate CRM contacts", "our CRM has duplicate people", "merge duplicate contacts in HubSpot", "we keep creating duplicate account records", "merge duplicate companies in HubSpot", "set up recurring CRM deduplication", "review ambiguous duplicates". HubSpot, Salesforce, Attio, Slack, LinkedIn profiles, phone numbers, Cargo CDK, findRecords, Scoring, Human Review, mergeRecords. Skip when: the request is to add or refresh CRM data rather than merge duplicate records; use crm-enrichment.

- [crm-enrichment](https://github.com/getcargohq/gtm-skills/blob/main/crm-enrichment/SKILL.md): Keep CRM accounts and contacts filled and refresh them when they go stale. The contact pipeline uses one enrichment play with three gated tools: Cargo-native Find Email, Cargo-native Find LinkedIn Profile from Email, and custom Contact LinkedIn Enrichment. Triggers: "keep our CRM accounts filled", "keep our CRM contacts filled", "nobody refreshes the company records", "nobody refreshes the contact records", "enrich my CRM", "refresh stale firmographics", "every new CRM company", "every new CRM contact", "contacts are missing emails, LinkedIn URLs, or titles". HubSpot, Salesforce, Attio, Cargo CDK. Skip when: the records are not in a CRM. A supplied company list is enrich-company-data, a supplied LinkedIn URL list is enrich-linkedin-profile, and a one-time email lookup is find-work-email.

- [enrich-company-data](https://github.com/getcargohq/gtm-skills/blob/main/enrich-company-data/SKILL.md): Enrich a list of companies with firmographics — industry, size, geography, founding year, and headquarters, powered by Cargo. Triggers: "enrich these companies", "add company size and industry to my list", "get firmographics for these domains", "enrich a supplied spreadsheet of company domains once", "fill in company data", "company enrichment", "enrich companies", "what sector is this business in", "how big is this organisation". Providers: cargo. Skip when: you want funding history — use track-funding-rounds; or tech stack — use find-companies-using-tech.

- [enrich-linkedin-profile](https://github.com/getcargohq/gtm-skills/blob/main/enrich-linkedin-profile/SKILL.md): Turn a LinkedIn profile URL into a full person profile plus a verified work email in a single call, powered by Cargo. Triggers: "enrich these LinkedIn profiles", "get details from this LinkedIn URL", "I have LinkedIn URLs and need emails", "enrich LinkedIn data", "who is this person", "contact enrichment", "linkedin enrichment", "get their headline and tenure", "pull the whole biography". Providers: aiArk. Skip when: you do not have the LinkedIn URL yet — use find-linkedin-url first; or you only have a name and domain — use find-work-email.

- [expansion-signals](https://github.com/getcargohq/gtm-skills/blob/main/expansion-signals/SKILL.md): Every week the customers coming up on renewal are judged for an expansion moment (purchase cadence and last price from won deals, and dated outside events such as funding, hiring or a new leader); the signal and reason are written onto the account and posted as one digest for the customer team. Triggers: "flag customers ready to expand", "which customers should we upsell this quarter", "renewal and expansion signals every week", "tell account managers which accounts to reach out to before renewal", "find expansion opportunities in our customer base", "at-risk renewals digest in slack". Cargo CDK, native accounts and deals models, definePlay, defineAgent, webSearch, Slack; adapts to HubSpot, Salesforce or Attio. Skip when: you want who raised money across prospects, which is track-funding-rounds; or buying signals on accounts that are not customers yet, which is monitor-buying-signals.

- [find-b2b-leads](https://github.com/getcargohq/gtm-skills/blob/main/find-b2b-leads/SKILL.md): Find B2B leads by job title, company, and keyword, and return them as a structured list, powered by Cargo. Triggers: "find 50 VPs of Sales at fintech companies", "build me a list of leads", "who are the heads of engineering at Series B startups", "get me prospects matching this profile", "source leads for my outbound", "build a b2b lead list", "lead sourcing". Providers: salesNavigator. Skip when: you need companies rather than people — use build-tam-list; or you already have the people and need contact details — use find-work-email.

- [find-companies-using-tech](https://github.com/getcargohq/gtm-skills/blob/main/find-companies-using-tech/SKILL.md): Find companies by the technology they run or the roles they are hiring for, powered by Cargo. Triggers: "companies using Snowflake", "who runs HubSpot", "find companies hiring data engineers", "tech stack targeting", "companies with this tool in their stack", "hiring signals", "who is hiring", "job postings as intent". Providers: theirStack. Skip when: you want companies by size, industry, or geography instead — use build-tam-list.

- [find-linkedin-url](https://github.com/getcargohq/gtm-skills/blob/main/find-linkedin-url/SKILL.md): Resolve a person's LinkedIn profile URL from their name and company, with an identity-validation gate that rejects wrong matches, powered by Cargo. Triggers: "find the LinkedIn for John Smith at Acme", "get LinkedIn URLs for these contacts", "what's this person's LinkedIn", "add LinkedIn profiles to my list". Providers: linkedin. Skip when: you already have the LinkedIn URL and want the profile data — use enrich-linkedin-profile.

- [find-portfolio-companies](https://github.com/getcargohq/gtm-skills/blob/main/find-portfolio-companies/SKILL.md): Find every portfolio company of an investor or accelerator, then the people inside them, powered by Cargo. Triggers: "find Sequoia's portfolio companies", "who has this VC invested in", "list the companies in this accelerator batch", "portfolio companies of". Providers: peopleDataLabs. Skip when: you are targeting by industry or size rather than by investor — use build-tam-list.

- [find-stakeholders](https://github.com/getcargohq/gtm-skills/blob/main/find-stakeholders/SKILL.md): Find the buying committee at a target account — every stakeholder matching a set of titles, seniorities, and departments, powered by Cargo. Triggers: "find the buying committee at Acme", "who are the decision makers at this company", "find stakeholders", "multi-thread this account", "who else should I be talking to at this account". Providers: aiArk. Skip when: you are sourcing across many companies rather than going deep on a few — use find-b2b-leads.

- [find-work-email](https://github.com/getcargohq/gtm-skills/blob/main/find-work-email/SKILL.md): Find a verified work email address from a person's name and company domain, powered by Cargo. Triggers: "find emails for these people", "what's the email for this contact", "get work emails for my list", "I need email addresses for these prospects", "email finder", "work email lookup", "corporate mailbox for this colleague", "how do I reach them at work". Providers: prospeo, FullEnrich. Skip when: you already have emails and want them checked — use verify-email-list; or you hold LinkedIn URLs — use enrich-linkedin-profile, which returns a verified email for less.

- [inbound-qualification](https://github.com/getcargohq/gtm-skills/blob/main/inbound-qualification/SKILL.md): Turn the website's demo form into qualified inbound: each submission runs a Cargo tool that identifies the company by work email, qualifies it against the ICP, lands account and contact in the shared GTM models, posts it to Slack, and answers on the page with a booking link or a thank-you; an optional play then tiers and summarises each qualified contact. Triggers: "add a demo form to our website", "handle inbound leads", "route website form submissions", "qualify inbound demo requests", "contact form that books meetings", "inbound lead flow", "Cargo public form", "tier each demo request and summarise it". Cargo CDK, defineTool, publicForm, @cargo-ai/form-sdk, definePlay, gtm_accounts, gtm_contacts. Skip when: you want visiting companies that fill nothing in, which is visitor-identification; no site yet, which is website-building first; or leads from a list, which is find-b2b-leads.

- [linkedin-content](https://github.com/getcargohq/gtm-skills/blob/main/linkedin-content/SKILL.md): Every Monday three LinkedIn post drafts for one author land in the GTM repo as one pull request, built only from what context/ and the cadence log already say, each with its hook and the files it draws on; nothing is ever published. Triggers: "draft our founder's LinkedIn posts every week", "weekly LinkedIn drafts from our proof points", "turn our wins and insights into LinkedIn posts", "keep a LinkedIn content pipeline", "ghostwrite LinkedIn posts from our context", "content calendar for the CEO on LinkedIn". Cargo CDK, defineAgent, harness claudeCode, GitHub, context/, cadence/content. Skip when: you want the company website and news read into context/, which is web-capture; or you want one post written now, in this chat, with nothing deployed.

+ - [meeting-prep](https://github.com/getcargohq/gtm-skills/blob/main/meeting-prep/SKILL.md): The moment an external meeting is booked on anyone's Google Calendar, one card lands in Slack: who is joining, the open deal, the line that mattered last time, one recent public event, and an opener grounded in your positioning, with reschedules and cancellations threaded under it. Triggers: "tell me in slack whenever someone books", "a card for every external meeting", "briefer on our google calendar", "watch our calendars for new meetings with prospects", "post who is joining before each booked meeting". Cargo CDK, defineAgent, Google Calendar agent trigger, domain-wide delegation, getEvent, Slack postMessage, gtm_ native models, workspace context, webSearch. Skip when: you want one company looked into now, in this chat, which is research-account; or you want the call scribed after it happened, which is call-capture.

- [monitor-buying-signals](https://github.com/getcargohq/gtm-skills/blob/main/monitor-buying-signals/SKILL.md): Watch a list of target accounts for the public events that mean someone is in market, powered by Cargo — hiring for the role you sell into, saying something new, or turning up in a detection feed, each with a date and a link. Triggers: "tell me when these accounts do something", "what changed at my target accounts", "who is in market right now", "set up intent monitoring", "watch these companies for me", "any triggers on this list". Intent, triggers, watchlist, timing, freshness. Skip when: you have no account list yet — use build-tam-list; or you want a verdict on fit rather than on timing — use score-leads.

- [new-hire-detection](https://github.com/getcargohq/gtm-skills/blob/main/new-hire-detection/SKILL.md): Watch your whole market for people who just took a role you sell to, qualify the company each one joined against your ICP, and post the ones that fit to Slack with verdict and links. A deployed pipeline on a Sales Navigator job-change search; CRM checks and writes are optional. Triggers: "watch our market for new hires", "put new VPs of Sales in our market into HubSpot", "post in Slack when a new VP Sales joins a company in our ICP", "a decision-maker just joined a company in our market", "a new head of sales starts at an account", "new KDM detection", "route new hires into the CRM", "tell the deal owner when a new decision-maker lands mid-deal", "run our new-hire play on a schedule". Cargo CDK, Sales Navigator, Slack, HubSpot, Salesforce, Attio. Skip when: your own CRM contacts may have moved jobs, which is track-job-changes; or you want a list of people once, which is find-b2b-leads.

- [next-step-tracker](https://github.com/getcargohq/gtm-skills/blob/main/next-step-tracker/SKILL.md): Every weekday morning each promise made on a recorded call, by your team or the customer, is read from the call log, recorded once, closed when the activity log shows it was kept, and flagged in Slack once it falls due or goes overdue. Triggers: "track the next steps from our calls", "remind me when I promised something on a call", "what did we commit to and not do", "chase customer follow-ups we agreed on", "commitment tracker for sales calls", "flag overdue next steps in slack". Cargo CDK, defineAgent, harness claudeCode, call-capture entries, native models, Slack postMessage, ledger model; HubSpot, Salesforce or Attio as an adaptation. Skip when: you want calls written into the repository, which is call-capture; or a digest of everything that moved, which is standup.

- [research-account](https://github.com/getcargohq/gtm-skills/blob/main/research-account/SKILL.md): Research one company and its public website before a meeting and hand back a briefing, powered by Cargo — what it does, what it publicly says is hard right now, and who it names as competition, each line traceable to where it came from. Triggers: "research this company", "brief me on this account", "prep me for this meeting", "what should I know about them", "write me a one-pager on", "what are they struggling with", "who do they compete with". Meeting prep, briefing, dossier, talking points. Skip when: you want many companies filtered rather than one understood — use build-tam-list; or you want the people to contact there — use find-stakeholders.

- [score-leads](https://github.com/getcargohq/gtm-skills/blob/main/score-leads/SKILL.md): Score a list of companies against your ideal customer profile and rank them, powered by Cargo — every row gets a number, the reason behind it, and a tier, so the bottom of the list can be dropped before anyone spends time on it. Triggers: "score these leads", "which of these fit our ICP", "rank this list", "prioritise these accounts", "who should we go after first", "disqualify the bad ones", "tier this list". Firmographic fit, thresholds, tiering, prioritisation. Skip when: you have no list yet and need one built — use build-tam-list or find-b2b-leads; or you want people inside an account rather than a verdict on the account — use find-stakeholders.

- [social-listening](https://github.com/getcargohq/gtm-skills/blob/main/social-listening/SKILL.md): Every Monday the week's public LinkedIn posts about the problem you solve are searched, judged against your ICP, and posted to Slack as one digest: the conversations worth joining, and the commenters in them who look like buyers, each quoted with a link. Triggers: "tell me which linkedin posts we should comment on", "watch linkedin for people talking about our problem", "social listening on linkedin", "weekly digest of linkedin conversations in our space", "who is engaging with posts about our category", "monitor linkedin posts mentioning our competitors". Cargo CDK, LinkedIn fetchPosts, searchPostComments, defineModel, defineAgent, Slack postMessage. Skip when: you want named target accounts checked for hiring, news or detection-feed events, once, which is monitor-buying-signals; or you want people who just took a role you sell to, which is new-hire-detection.

- [stalled-deal-nudge](https://github.com/getcargohq/gtm-skills/blob/main/stalled-deal-nudge/SKILL.md): Every Monday each rep gets one Slack digest of their open deals that went quiet: how long since the last logged activity, the line that activity left off on, why the deal is worth a touch now, and a follow-up drafted for them to send. Triggers: "flag deals that went quiet", "weekly stalled deal report in slack", "nudge reps on deals with no activity", "which open deals have gone cold", "remind reps to follow up on stuck opportunities", "draft follow-ups for stalled deals weekly". Cargo CDK, defineAgent, native deal, account and activity models, SQL, Slack postMessage, workspace context, ledger model; adapts to HubSpot, Salesforce or Attio. Skip when: you want the week's GTM work ranked against initiatives, which is weekly-planning; or you want one account researched now, which is research-account.

- [standup](https://github.com/getcargohq/gtm-skills/blob/main/standup/SKILL.md): Every evening the GTM day is recapped into the cadence log and a digest is posted to Slack, as one reviewable pull request against your GTM repo. Triggers: "post the daily standup to slack", "end of day report in slack", "what happened today posted to slack", "keep a cadence log of each day", "replace the GitHub Action that posts our standup", "evening recap of the GTM day". Cargo CDK, defineAgent, harness claudeCode, GitHub, Slack, slack.postMessage, cargo-ai CLI reads, cadence. Skip when: you want one recap of today in this chat with nothing deployed; or you want call transcripts scribed into context, which is call-capture.

- [tam-building](https://github.com/getcargohq/gtm-skills/blob/main/tam-building/SKILL.md): Stand up your account universe as a deployed model: an ICP read from your workspace context (or drafted from your website and customer stories when none is written), turned into an AI Ark company search that always sets industries, company size and countries, sized for free before it bills, and landed as one model in Cargo. Triggers: "our TAM is a stale CSV", "build our account universe", "source every company that matches our ICP", "keep our market list in Cargo", "how big is our market, and give me the companies", "land our TAM as a model the other pipelines can read". Cargo CDK, aiArk, countCompanies, fetchCompanies; FullEnrich, Apollo or Sales Navigator as swapped sources. Skip when: you want a list handed back in the chat or as a CSV rather than a model in the workspace, which is build-tam-list; or the accounts already exist and need tiering, which is account-scoring.

- [track-funding-rounds](https://github.com/getcargohq/gtm-skills/blob/main/track-funding-rounds/SKILL.md): Track which companies recently raised funding, with round, amount, and investors, powered by Cargo. Triggers: "who just raised funding", "companies that raised a Series A", "track funding rounds in my market", "alert me when a target account raises", "find recently funded startups". Providers: cargo. Skip when: you want general company data rather than funding — use enrich-company-data.

- [track-job-changes](https://github.com/getcargohq/gtm-skills/blob/main/track-job-changes/SKILL.md): Detect which of your contacts have changed jobs, and where they went, powered by Cargo. Triggers: "who changed jobs", "track job changes in my CRM", "did any of my contacts move companies", "alert me when a champion leaves", "find people who recently started a new role", "job changes", "job change signals". Providers: waterfall. Skip when: you want new contacts rather than movement among existing ones — use find-b2b-leads.

- [verify-email-list](https://github.com/getcargohq/gtm-skills/blob/main/verify-email-list/SKILL.md): Verify a list of email addresses so you stop sending to bounces, powered by Cargo. Triggers: "verify these emails", "clean my email list", "check if these addresses are valid", "our bounce rate is too high", "validate emails before sending". Providers: waterfall. Skip when: you do not have the emails yet — use find-work-email first.

- [visitor-identification](https://github.com/getcargohq/gtm-skills/blob/main/visitor-identification/SKILL.md): Learn which companies visit your website and what they read: Snitcher identifies the organisation behind each visit, two Cargo models keep the visiting companies and their sessions current, and the site loads the tracker only after a visitor accepts it. Triggers: "who is visiting our website", "identify website visitors", "which companies visit our site", "track website sessions by company", "add visitor identification to our website", "website visitor intelligence", "Snitcher on our site", "which accounts read our pricing page". Cargo CDK, defineModel, model.config, Snitcher, consent. Skip when: you want to identify named people, which this does not do; you want buying signals from the wider market, which is monitor-buying-signals; or there is no site to add it to yet, which is website-building.

- [waterfall-enrichment](https://github.com/getcargohq/gtm-skills/blob/main/waterfall-enrichment/SKILL.md): Cascade one lookup through several vendors in priority order, so a row the first source misses falls through to the next instead of being lost, powered by Cargo. Triggers: "waterfall enrichment", "cascade through providers", "fallback chain", "my single vendor has bad coverage", "try another source when the first one misses", "improve my match rate", "multi-vendor fallback". Providers: waterfall. Skip when: you want one address for one name and domain — use find-work-email, the cheaper single job; or you hold addresses and only want them checked — use verify-email-list.

- [web-capture](https://github.com/getcargohq/gtm-skills/blob/main/web-capture/SKILL.md): Each Monday the company's own website, its competitors' pages and recent news about both land in context/ as one pull request: the first run seeds positioning, offerings, an inferred ICP with a disqualifier, competitors, clients and proof; every run after adds a dated note of what changed (pricing, a launch, funding, a customer) and never edits an existing file. Triggers: "keep our context current from our website", "watch competitor pricing pages", "add our company news to the knowledge base", "our context repo is empty, seed it from our website", "set up the workspace context from our domain". Cargo CDK, harness claudeCode, parallel, GitHub. Skip when: news about target accounts, which is monitor-buying-signals; one company researched before a call, which is research-account; or the ICP verified against won and lost deals, which is win-loss-review.

- [website-building](https://github.com/getcargohq/gtm-skills/blob/main/website-building/SKILL.md): Build the company website on Cargo and serve it on your own domain: a statically exported Next.js app, one defineApp with its www hostname, and a defineDomain that publishes the records and forwards the apex, changed only through reviewed pull requests. Triggers: "build our company website", "recreate our website on Cargo", "host our marketing site on Cargo", "put our website on our own domain", "capture our design system for the website", "keep our website updated through pull requests". Cargo CDK, defineApp, defineDomain, domainRecords, Next.js, Tailwind, shadcn/ui. Skip when: you are researching another company's website, which is research-account; or you want a generic hosted app, dashboard or webhook, which is cargo-hosting in the Cargo skill pack.

- [weekly-planning](https://github.com/getcargohq/gtm-skills/blob/main/weekly-planning/SKILL.md): Every Monday last week's GTM work is ranked against active initiatives, declared infra, and live runs, as one reviewable pull request per initiative — or one workspace pull request when there are none. Triggers: "what should we work on this week", "what should we do next this week", "rank our initiatives against what is actually running", "weekly GTM plan from the cadence log", "recommend next work from infra and runs", "the play is deployed but I don't think it ran". Cargo CDK, defineAgent, harness claudeCode, GitHub, cargo-ai CLI reads, initiatives, cadence. Skip when: you want today recapped and posted to Slack, which is standup; or you want call transcripts scribed into context, which is call-capture.

- [win-loss-review](https://github.com/getcargohq/gtm-skills/blob/main/win-loss-review/SKILL.md): Every month the CRM's closed deals are audited and what they say lands in context/ as one pull request: the ICP verified against won versus lost with a disqualifier, dated insights with counts and denominators, objections from recorded lost reasons, and a client file per closed-won account; a five-line Slack digest says what changed. Never edits a persona, nor the ICP after the first pass. Triggers: "verify our ICP against won and lost deals", "what do closed-lost deals say about who we should not sell to", "keep the context repo current from the CRM every month", "our lost reasons should become objections", "run a monthly win-loss review". Cargo CDK, harness claudeCode, HubSpot, Salesforce, Attio, Slack. Skip when: there is no CRM yet and the context should come from the website, which is web-capture; or you want one account researched before a call, which is research-account.

- [zoominfo-to-cargo](https://github.com/getcargohq/gtm-skills/blob/main/zoominfo-to-cargo/SKILL.md): Rebuild a ZoomInfo list on Cargo and measure the coverage you actually lose or gain before the renewal, powered by Cargo. Triggers: "ZoomInfo alternative", "migrate off ZoomInfo", "replace ZoomInfo", "our ZoomInfo renewal is coming up", "ZoomInfo is too expensive", "I have a ZoomInfo export", "cheaper than ZoomInfo", "Lusha alternative", "Cognism alternative". Providers: waterfall. Skip when: you are porting a Clay table rather than a contact list — use clay-to-cargo; or you have no list yet and simply want contacts sourced — use find-b2b-leads.

## What each one does

- **account-scoring**: Tier every company in your TAM A / B / C / disqualified with a deployed agent that reads your ICP and tiering rubric from the workspace context, web-searches only to settle a doubt, and writes the tier, a two-sentence reason and its evidence back onto the row, then keeps new companies tiered as they land.

- **agentic-engagement**: Deploy an agent that holds email conversations with leads: a sending domain, a mailbox, native sendEmail and listEmailEvents on the agent, a native email trigger on reply and unsubscribe, and a heartbeat that checks thread status when nothing inbound happened.

- **apollo-to-cargo**: Rebuild an Apollo list on Cargo and price the two side by side before you move anything, powered by Cargo.

- **ask-cargo**: One agent the whole team @mentions in Slack, sitting on top of your GTM repo and workspace: it answers from context, cadence and live runs, turns change requests into pull requests, captures a thread worth keeping into the cadence log and context, and hands work to the other deployed agents only after a go in the thread.

- **build-tam-list**: Build a total addressable market list of companies filtered by industry, headcount, and geography, powered by Cargo.

- **call-capture**: Every call the team records is collected into the cadence layer each morning, scribed into a log entry, and — once a claim repeats — promoted into the context knowledge layer, as one reviewable pull request against your GTM repo. Nine recorders ship; a tenth is one adapter file.

- **clay-to-cargo**: Rebuild a Clay table on Cargo, powered by Cargo — map every Clay enrichment column to its provider action, price the run before it happens, and keep the result as version-controlled code instead of a spreadsheet.

- **crm-deduplication**: Keep CRM accounts and contacts duplicate-free: audit company and person identity, run recurring deduplication plays directly on CRM models, merge safe exact matches, and route uncertain clusters to manual review.

- **crm-enrichment**: Keep CRM accounts and contacts filled and refresh them when they go stale. The contact pipeline uses one enrichment play with three gated tools: Cargo-native Find Email, Cargo-native Find LinkedIn Profile from Email, and custom Contact LinkedIn Enrichment.

- **enrich-company-data**: Enrich a list of companies with firmographics — industry, size, geography, founding year, and headquarters, powered by Cargo.

- **enrich-linkedin-profile**: Turn a LinkedIn profile URL into a full person profile plus a verified work email in a single call, powered by Cargo.

- **expansion-signals**: Every week the customers coming up on renewal are judged for an expansion moment (purchase cadence and last price from won deals, and dated outside events such as funding, hiring or a new leader); the signal and reason are written onto the account and posted as one digest for the customer team.

- **find-b2b-leads**: Find B2B leads by job title, company, and keyword, and return them as a structured list, powered by Cargo.

- **find-companies-using-tech**: Find companies by the technology they run or the roles they are hiring for, powered by Cargo.

- **find-linkedin-url**: Resolve a person's LinkedIn profile URL from their name and company, with an identity-validation gate that rejects wrong matches, powered by Cargo.

- **find-portfolio-companies**: Find every portfolio company of an investor or accelerator, then the people inside them, powered by Cargo.

- **find-stakeholders**: Find the buying committee at a target account — every stakeholder matching a set of titles, seniorities, and departments, powered by Cargo.

- **find-work-email**: Find a verified work email address from a person's name and company domain, powered by Cargo.

- **inbound-qualification**: Turn the website's demo form into qualified inbound: each submission runs a Cargo tool that identifies the company by work email, qualifies it against the ICP, lands account and contact in the shared GTM models, posts it to Slack, and answers on the page with a booking link or a thank-you; an optional play then tiers and summarises each qualified contact.

- **linkedin-content**: Every Monday three LinkedIn post drafts for one author land in the GTM repo as one pull request, built only from what context/ and the cadence log already say, each with its hook and the files it draws on; nothing is ever published.

+ - **meeting-prep**: The moment an external meeting is booked on anyone's Google Calendar, one card lands in Slack: who is joining, the open deal, the line that mattered last time, one recent public event, and an opener grounded in your positioning, with reschedules and cancellations threaded under it.

- **monitor-buying-signals**: Watch a list of target accounts for the public events that mean someone is in market, powered by Cargo — hiring for the role you sell into, saying something new, or turning up in a detection feed, each with a date and a link.

- **new-hire-detection**: Watch your whole market for people who just took a role you sell to, qualify the company each one joined against your ICP, and post the ones that fit to Slack with verdict and links. A deployed pipeline on a Sales Navigator job-change search; CRM checks and writes are optional.

- **next-step-tracker**: Every weekday morning each promise made on a recorded call, by your team or the customer, is read from the call log, recorded once, closed when the activity log shows it was kept, and flagged in Slack once it falls due or goes overdue.

- **research-account**: Research one company and its public website before a meeting and hand back a briefing, powered by Cargo — what it does, what it publicly says is hard right now, and who it names as competition, each line traceable to where it came from.

- **score-leads**: Score a list of companies against your ideal customer profile and rank them, powered by Cargo — every row gets a number, the reason behind it, and a tier, so the bottom of the list can be dropped before anyone spends time on it.

- **social-listening**: Every Monday the week's public LinkedIn posts about the problem you solve are searched, judged against your ICP, and posted to Slack as one digest: the conversations worth joining, and the commenters in them who look like buyers, each quoted with a link.

- **stalled-deal-nudge**: Every Monday each rep gets one Slack digest of their open deals that went quiet: how long since the last logged activity, the line that activity left off on, why the deal is worth a touch now, and a follow-up drafted for them to send.

- **standup**: Every evening the GTM day is recapped into the cadence log and a digest is posted to Slack, as one reviewable pull request against your GTM repo.

- **tam-building**: Stand up your account universe as a deployed model: an ICP read from your workspace context (or drafted from your website and customer stories when none is written), turned into an AI Ark company search that always sets industries, company size and countries, sized for free before it bills, and landed as one model in Cargo.

- **track-funding-rounds**: Track which companies recently raised funding, with round, amount, and investors, powered by Cargo.

- **track-job-changes**: Detect which of your contacts have changed jobs, and where they went, powered by Cargo.

- **verify-email-list**: Verify a list of email addresses so you stop sending to bounces, powered by Cargo.

- **visitor-identification**: Learn which companies visit your website and what they read: Snitcher identifies the organisation behind each visit, two Cargo models keep the visiting companies and their sessions current, and the site loads the tracker only after a visitor accepts it.

- **waterfall-enrichment**: Cascade one lookup through several vendors in priority order, so a row the first source misses falls through to the next instead of being lost, powered by Cargo.

- **web-capture**: Each Monday the company's own website, its competitors' pages and recent news about both land in context/ as one pull request: the first run seeds positioning, offerings, an inferred ICP with a disqualifier, competitors, clients and proof; every run after adds a dated note of what changed (pricing, a launch, funding, a customer) and never edits an existing file.

- **website-building**: Build the company website on Cargo and serve it on your own domain: a statically exported Next.js app, one defineApp with its www hostname, and a defineDomain that publishes the records and forwards the apex, changed only through reviewed pull requests.

- **weekly-planning**: Every Monday last week's GTM work is ranked against active initiatives, declared infra, and live runs, as one reviewable pull request per initiative — or one workspace pull request when there are none.

- **win-loss-review**: Every month the CRM's closed deals are audited and what they say lands in context/ as one pull request: the ICP verified against won versus lost with a disqualifier, dated insights with counts and denominators, objections from recorded lost reasons, and a client file per closed-won account; a five-line Slack digest says what changed. Never edits a persona, nor the ICP after the first pass.

- **zoominfo-to-cargo**: Rebuild a ZoomInfo list on Cargo and measure the coverage you actually lose or gain before the renewal, powered by Cargo.

## The full pack

These are single-job slices. The complete [Cargo skills pack](https://github.com/getcargohq/cargo-skills) is 17 skills covering the whole CLI: workflow orchestration, storage and segmentation, agents and RAG, workspace-as-code, diagnostics, and billing, with recipes, per-provider playbooks, and cost discipline built in:

```bash

npx skills add getcargohq/cargo-skills

```

Install the pack *or* these, not both: each skill here defers to `cargo-gtm` when the pack is present.

## Documentation

- [Cargo](https://getcargo.ai)

- [Cargo API docs](https://docs.getcargo.ai/api-reference/introduction)

- [Full skills pack](https://github.com/getcargohq/cargo-skills)

- [This repository](https://github.com/getcargohq/gtm-skills)