brand-systems SKILL.md skillA

brand-systems from hermeticormus/design-mastery-claude-code is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add hermeticormus/design-mastery-claude-code/brand-systems@git:20260930.8810039

Pins git:20260930.8810039 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
hermeticormus/design-mastery-claude-code
Path
skills/brand-systems/SKILL.md
Versions recorded
4
Latest version
git:20260930.1a0f9f7, committed Sep 30, 2026
First version recorded
Dec 6, 2025
Size
9,705 bytes
Repository stars
19
License
MIT

Brand identity building blocks: positioning, personality, archetypes, logo systems, color palettes, type pairing, voice, and guidelines documentation. Use when creating a brand, rebranding, or turning an existing identity into tokens and rules others can follow.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand Systems

A brand is a promise made visible. Brand systems are the rules that ensure that promise is kept consistently.

## When to Use This Skill

- Creating a new brand identity
- Rebranding or refreshing an existing identity
- Building brand guidelines documentation
- Systematizing ad-hoc brand elements
- Training others on brand application

## Brand System Components

### 1. Strategy Layer (Foundation)

#### Positioning Statement
```
For [target audience]
Who [statement of need]
[Brand] is a [category]
That [key benefit]
Unlike [competitors]
We [key differentiator]
```

#### Brand Pillars
1. **Purpose**: Why we exist beyond profit
2. **Vision**: The future we're creating
3. **Mission**: How we'll get there
4. **Values**: What we believe (3-5 core values)

#### Brand Personality
Define 3-5 adjectives with behavioral examples:

| Trait | What It Means | What It Doesn't Mean |
|-------|---------------|----------------------|
| Bold | Take clear positions | Aggressive/reckless |
| Approachable | Warm and welcoming | Unprofessional |
| Innovative | Forward-thinking | Gimmicky |

#### Brand Archetype
Choose primary (and optional secondary) from:
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add hermeticormus/design-mastery-claude-code/brand-systems@sha256:0e7937ca70d68a2c

The line at the top of this page pins the label git:20260930.8810039, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_x3i7gdfv3zgxeiyu.svg)](https://markdownregistry.com/a/art_x3i7gdfv3zgxeiyu)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Dec 6, 2025 and Sep 30, 2026, about one every 99 days.

versioncommittedcommitsizeaudit
git:20260930.1a0f9f7 latest2026-09-30 1a0f9f7 9,705 BA view · diff
git:20260930.62e5f6a2026-09-30 62e5f6a 9,622 BA view · diff
git:20260930.88100392026-09-30 8810039 9,707 BA view · diff
git:20251206.14962b62025-12-06 14962b6 9,616 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (9705 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

hermeticormus/design-mastery-claude-code · 19 stars · license MIT · pushed 2026-10-04 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_x3i7gdfv3zgxeiyu
GET https://markdownregistry.com/api/v1/resolve?ref=hermeticormus/design-mastery-claude-code/brand-systems
GET https://markdownregistry.com/api/v1/blob/0e7937ca70d68a2cfae458223bb0b2b0225c27d53791e69c1a3ef9dda46052c8

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in hermeticormus/design-mastery-claude-code

Other files named brand-systems

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