skill-brand-onboarding SKILL.md skillA

skill-brand-onboarding from zju-real/easel is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add zju-real/easel/skill-brand-onboarding@git:20261012.0d53744

Pins git:20261012.0d53744 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
zju-real/easel
Path
skills/builtin/skill-brand-onboarding/SKILL.md
Versions recorded
1
Latest version
git:20261012.0d53744, committed Oct 12, 2026
Size
5,879 bytes
Repository stars
4,469
License
Apache-2.0

创作者/品牌入驻:通过结构化访谈收集视觉风格、内容调性、受众画像和运营目标,生成完整的账号画像档案。 当用户说"账号入驻""建档案""新账号建立画像""品牌入驻""从零建号""完善账号信息""onboarding"时使用。 产出覆盖多维度的完整账号档案;只建声音画像用 skill-voice-builder,只建受众画像用 skill-audience-profiler。.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# 品牌入驻

> 通过结构化访谈 + 公开信息采集,为创作者/品牌生成完整的 Easel 账号画像(Profile)。

## 输入

用户提供品牌/账号名称,以及可选的社媒链接、截图、品牌资料。

## 输出

`profiles/<name>/` 目录,包含:

| 文件 | 内容 |
|------|------|
| `identity.md` | 品牌名、定位、使命、差异化、核心产品/服务 |
| `style.md` | 视觉风格、语气调性、内容节奏、Do/Don't 规则 |
| `audience.md` | 目标人群画像、用户语言、痛点与需求 |
| `platforms.md` | 活跃平台、账号信息、发布频率、标签策略 |
| `preferences.md` | 内容支柱、主推产品、禁区话题、合规底线 |
| `memory.md` | 初始为空,后续由归因层更新 |

---

## Phase 0 — 环境准备

1. 询问画像名称(英文小写,用于目录名,如 `my-brand`)
2. 检查 `profiles/<name>/` 是否已存在:
   - 已存在 → 摘要现有内容,询问:更新还是重建?
   - 不存在 → 继续
3. 确保 `profiles/<name>/` 目录存在

---

## Phase 1 — 信息采集

**先采集公开信息,再问用户补缺口。**

### 步骤 1:收集社媒链接

向用户询问(有哪些提供哪些):
- 小红书 / 抖音 / B站 / 微博主页链接或 ID
- 个人网站 / 公众号名称
- 已有的品牌手册、VI 文件、截图(可提供文件路径)

### 步骤 2:公开信息提取

对每个链接使用 WebFetch 抓取公开页面,提取:

**可确认的事实(标注来源):**
- 品牌名、账号昵称、简介/签名
- 所在地、服务范围
- 产品或服务品类
- 品牌价值观(如简介中有声明)
- 社媒数据:粉丝数、获赞与收藏、笔记/视频数
- 视觉观察:封面风格、滤镜偏好、排版习惯、主色调

WebFetch 无法获取的信息标记为待确认缺口。

**仅用户能回答的缺口:**
- 精确品牌色(hex 值)、字体名称
- 目标人群描述(ICP)
- 主推产品/服务、核心差异化
- 社媒运营目标、当前运营现状
- 标志性内容格式和真实文案示例
- 绝对不做的事

---

## Phase 2 — 预填访谈文档

生成面向用户的访谈文档,写入 `outputs/品牌名/品牌入驻.md`。

**文档四部分:**

**第一部分 — 我们已经了解的**
将 Phase 1 确认的事实以陈述形式呈现,让用户核对纠正。
> "以上信息是否准确?有无遗漏或需要纠正的?"
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add zju-real/easel/skill-brand-onboarding@sha256:d244446280a0113d

The line at the top of this page pins the label git:20261012.0d53744, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_xgbebws25hby5xzu.svg)](https://markdownregistry.com/a/art_xgbebws25hby5xzu)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Oct 12, 2026.

versioncommittedcommitsizeaudit
git:20261012.0d53744 latest2026-10-12 0d53744 5,879 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5879 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

zju-real/easel · 4,469 stars · license Apache-2.0 · pushed 2026-11-02 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_xgbebws25hby5xzu
GET https://markdownregistry.com/api/v1/resolve?ref=zju-real/easel/skill-brand-onboarding
GET https://markdownregistry.com/api/v1/blob/d244446280a0113d9fbc38153dccfc505ce6eb9b2044a42c92e75f1b0a8e177b

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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