kelly-brand SKILL.md skillA

kelly-brand from mr-kelly/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add mr-kelly/skills/kelly-brand@git:20260824.d18190a

Pins git:20260824.d18190a in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
mr-kelly/skills
Path
skills/kelly-brand/SKILL.md
Versions recorded
5
Latest version
git:20260824.d18190a, committed Aug 24, 2026
First version recorded
Jul 8, 2026
Size
12,989 bytes
Repository stars
6
License
MIT

Brand-narrative single source of truth (Busabase App-in-Skill) built on the TALE discipline — Trace / Architect / Land / Evaluate. The agent drafts positioning, the message house of value pillars, the story bank, evidence-backed proof points, and vocabulary/tone guardrails; the human curates which drafts become the CANONICAL narrative; a drift monitor flags off-brand usage across channels. Use when the user invokes $kelly-brand or /kelly-brand, mentions brand narrative, brand messaging…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Kelly Brand

## Overview

Kelly Brand is a Busabase Cloud App-in-Skill. Its canonical product surface
is the AirApp in Busabase, not a separate local-data product. The same Hono
source supports an explicitly requested local preview with OAuth connection
bootstrap. Use this skill as the operator for a brand's **narrative single
source of truth**: it keeps a dashboard over the whole message house —
positioning, value pillars, the story bank, evidence-backed proof points,
and vocabulary/tone guardrails — plus a drift monitor that flags off-brand
usage across channels. The agent drafts; the human curates which drafts are
**adopted as the canonical narrative**; the skill records those adoptions
and can export the canonical narrative for downstream use.

Everything is organized by Aaron's **TALE** discipline — **Trace → Architect → Land → Evaluate** — and every narrative asset carries the TALE `phase` and the `sub_skill` that produced it.

Default behavior is AirApp-first. Unless the user explicitly asks only for
explanation, update Busabase directly and give the user the clickable AirApp
URL. Start localhost only when local preview/debugging is explicitly
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add mr-kelly/skills/kelly-brand@sha256:951554746b4bd5b1

The line at the top of this page pins the label git:20260824.d18190a, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ycznn6mga6zuhzpx.svg)](https://markdownregistry.com/a/art_ycznn6mga6zuhzpx)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Jul 8, 2026 and Aug 24, 2026, about one every 12 days.

versioncommittedcommitsizeaudit
git:20260824.d18190a latest2026-08-24 d18190a 12,989 BA view · diff
git:20260808.5ce8d822026-08-08 5ce8d82 12,755 BA view · diff
git:20260806.bed1b852026-08-06 bed1b85 12,669 BA view · diff
git:20260711.c9add962026-07-11 c9add96 13,301 BA view · diff
git:20260708.0b24ad42026-07-08 0b24ad4 13,314 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (12989 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

mr-kelly/skills · 6 stars · license MIT · pushed 2026-11-04 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ycznn6mga6zuhzpx
GET https://markdownregistry.com/api/v1/resolve?ref=mr-kelly/skills/kelly-brand
GET https://markdownregistry.com/api/v1/blob/951554746b4bd5b151b38fd104a9262e43ca1c956e06f58c3dfb1ff9f351a465

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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