build-seller-agent SKILL.md skillA

build-seller-agent from adcontextprotocol/adcp-client is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add adcontextprotocol/adcp-client/build-seller-agent@git:20260430.3f82d6f

Pins git:20260430.3f82d6f in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
adcontextprotocol/adcp-client
Path
.claude/skills/build-seller-agent/SKILL.md
Versions recorded
5
Latest version
git:20260430.3f82d6f, committed Apr 30, 2026
First version recorded
Apr 14, 2026
Size
37,615 bytes
Repository stars
18
License
Apache-2.0

Use when building an AdCP seller agent — a publisher, SSP, or retail media network that sells advertising inventory to buyer agents.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Build a Seller Agent

## Overview

A seller agent receives briefs from buyers, returns products with pricing, accepts media buys, manages creatives, and reports delivery. The business model — what you sell, how you price it, and whether humans approve deals — shapes every implementation decision. Determine that first.

## When to Use

- User wants to build an agent that sells ad inventory
- User mentions publisher, SSP, retail media, or media network in the context of AdCP
- User references `get_products`, `create_media_buy`, or the media buy protocol

**Not this skill:**

- Buying ad inventory → that's a buyer/DSP agent (see `docs/getting-started.md`)
- Serving audience segments → `skills/build-signals-agent/`
- Rendering creatives from briefs → that's a creative agent

## Before Writing Code

Determine these five things. Ask the user — don't guess.

### 1. What Kind of Seller?

- **Premium publisher** — guaranteed inventory, fixed pricing, IO approval (ESPN, NYT)
- **SSP / Exchange** — non-guaranteed, auction-based, instant activation
- **Retail media network** — both guaranteed and non-guaranteed, proposals, catalog-driven creative, conversion tracking
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add adcontextprotocol/adcp-client/build-seller-agent@sha256:68b74f76b4531fa8

The line at the top of this page pins the label git:20260430.3f82d6f, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ym25mo3e7tbl5p5d.svg)](https://markdownregistry.com/a/art_ym25mo3e7tbl5p5d)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Apr 14, 2026 and Apr 30, 2026, about one every 4 days.

versioncommittedcommitsizeaudit
git:20260430.3f82d6f latest2026-04-30 3f82d6f 37,615 BA view · diff
git:20260428.88e3b022026-04-28 88e3b02 35,722 BA view · diff
git:20260423.42debb02026-04-23 42debb0 35,764 BA view · diff
git:20260419.1037b9d2026-04-19 1037b9d 35,757 BA view · diff
git:20260414.1c693252026-04-14 1c69325 16,281 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (37615 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

adcontextprotocol/adcp-client · 18 stars · license Apache-2.0 · pushed 2026-11-05 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ym25mo3e7tbl5p5d
GET https://markdownregistry.com/api/v1/resolve?ref=adcontextprotocol/adcp-client/build-seller-agent
GET https://markdownregistry.com/api/v1/blob/68b74f76b4531fa82267ca67109f6fa61647495208fca387b5027cb886cd913f

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in adcontextprotocol/adcp-client

Other files named build-seller-agent

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adcontextprotocol/adcp-client · skills/build-seller-agent/SKILL.md · Use when building an AdCP seller agent — a publisher, SSP, or retail media network that sells advertising inventory to…
git:20261031.e1b1fd3 · audit B · 18 stars

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