growth-strategy SKILL.md skillA

growth-strategy from the-utopia-studio/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add the-utopia-studio/skills/growth-strategy@git:20260826.edc6b9f

Pins git:20260826.edc6b9f in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
the-utopia-studio/skills
Path
plugins/utopia-gtm/skills/growth-strategy/SKILL.md
Versions recorded
1
Latest version
git:20260826.edc6b9f, committed Aug 26, 2026
Size
10,554 bytes
Repository stars
7
License
Apache-2.0

Build or update a growth strategy document for a named Utopia Studio fellow (portfolio company) — covering value proposition, target segments with named example customers, business model, collaboration tiers, growth flywheel, and a 6-month GTM plan (e.g. 'give me a growth strategy for [Fellow]', 'build a v1 growth strategy for X', 'update the GTM plan for Y'). Applies Utopia's real brand system (Special Black / Brick Red, TWK Lausanne, stacked wordmark, /// mark) via the docx skill. Do NOT use…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Growth Strategy

Standardizes how growth strategy documents get built for Utopia Studio fellows, so every one — regardless of who authors it or which fellow it's for — has the same rigor, the same structure, and the studio's real brand instead of a generic template.

This skill was distilled from the first real growth strategy built this way (Pocket Health, August 2026), after an initial pass used a generic corporate template that turned out not to be close to the studio's actual brand. Treat that lesson as load-bearing: don't guess at branding when the real design system is one `npm install` away (see Brand System below).

## When to use

Trigger whenever asked for a "growth strategy," "GTM strategy," "GTM plan," or "growth plan" for a **named fellow**. This produces an internal strategy memo (.docx), not a partner-facing pitch deck (`utopia-partnership-deck` is a different skill for that) and not board/investor material.

## Before building: research first

Never start writing from the structure below until both halves of the research are done. A document full of guessed facts or generic placeholders is worse than asking a clarifying question first.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add the-utopia-studio/skills/growth-strategy@sha256:d9ed42180f91c4da

The line at the top of this page pins the label git:20260826.edc6b9f, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_yt3bntctsd2uireu.svg)](https://markdownregistry.com/a/art_yt3bntctsd2uireu)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Aug 26, 2026.

versioncommittedcommitsizeaudit
git:20260826.edc6b9f latest2026-08-26 edc6b9f 10,554 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (10554 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

the-utopia-studio/skills · 7 stars · license Apache-2.0 · pushed 2026-10-20 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_yt3bntctsd2uireu
GET https://markdownregistry.com/api/v1/resolve?ref=the-utopia-studio/skills/growth-strategy
GET https://markdownregistry.com/api/v1/blob/d9ed42180f91c4da33f789838f65d91e442029242a485296bb3e09bea2d094aa

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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