ad-creative-testing SKILL.md skillA
ad-creative-testing from varghq/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add varghq/skills/ad-creative-testing@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- varghq/skills
- Path
ad-creative-testing/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Oct 28, 2026
- Size
- 8,089 bytes
- Repository stars
- 21
- License
- MIT
Turn one winning ad into a creative testing plan for TikTok and Meta. Decodes why an ad won (hook, argument, buyer, format), plans concepts that Meta's Andromeda and TikTok treat as genuinely different (buyer × angle × format × first frame, not caption swaps), sets how many creatives to launch, the budget per test and when to judge, writes file and ad names that make results readable, reads hook rate, hold rate, CTR and CPA to find which part failed, and says when to kill, iterate or scale.…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Turn one winning ad into a creative testing plan Winners are rare. In Motion's 2026 benchmark (578,750 Meta creatives, $1.29B spend), only 5–8% of ads became winners (spend ≥10× the account median and ≥$500). One agency's 1,780 AI creatives produced 8 that crossed $100K in spend (self-reported). The plan exists to find the rare winner cheaply, then milk it. ## 1. The rule that changed: similar ads count as one Meta groups ads that look or feel alike as variations of one creative and says iteration "should not replace true creative diversification" ([Meta](https://www.facebook.com/business/news/demystifying-creative-diversification)). Agencies report that the same opening or the same look ranks as the same ad, and that 30 face and setting swaps of one winner made CPA triple. TikTok asks for 3–5 *very different* creatives per ad group and at least 12 new videos a month on Smart+ and GMV Max. **So a variant is a new concept**: a different buyer, angle, format or first frame. A new caption, colour or voice on the same video is not a variant. ## 2. Decode before you multiply For the current winner (or the competitor ad that has run 30+ days), write down: …
Read the whole file at its exact version.
How to install
mdr add varghq/skills/ad-creative-testing@sha256:0358d4b1121c084aThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_zaiblicbnl7kba2d)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 28, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (8089 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
varghq/skills · 21 stars · license MIT · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_zaiblicbnl7kba2d GET https://markdownregistry.com/api/v1/resolve?ref=varghq/skills/ad-creative-testing GET https://markdownregistry.com/api/v1/blob/0358d4b1121c084adf1b6a4f105ac1b1c0a7cbbaec85b1ab8f935b0cf7e6ab20
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.