popjam-growth-engine SKILL.md skillA
popjam-growth-engine from popjam-io/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add popjam-io/skills/popjam-growth-engine@git:20260702.ab71610Pins git:20260702.ab71610 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- popjam-io/skills
- Path
skills/popjam-growth-engine/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260702.ab71610, committed Jul 2, 2026
- First version recorded
- Jul 2, 2026
- Size
- 7,796 bytes
- Repository stars
- 5
- License
- MIT
Run POPJAM's full ad-creation pipeline end to end: research a brand and its products from a single website URL, discover and rank target audience segments, synthesize a bias-corrected synthetic persona panel (an AI user-research panel), strategize ad angles and hooks per audience and platform, generate real ad creatives (images/video via Higgsfield MCP, Remotion animations), simulate every persona's reaction with deterministic engagement scoring, and iterate variants until the highest-leverage…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# POPJAM Growth Engine Turn one website URL into tested ad creatives with evidence about *who* converts and *why*. This skill re-implements POPJAM's production pipeline as agent instructions: the same data contracts, the same prompts that carry quality, the same deterministic scoring — but running entirely in this session, persisting to files instead of a database. The loop: **research → audiences → personas → strategy → media → simulate → iterate**. Each phase has a reference file with the distilled production logic; read it when you enter the phase, not before. Phases build on files, so a run can stop anywhere and resume later. ## Campaign state (the contract everything shares) All state lives in one campaign directory — default `growth/<brand-slug>/` under the project root, created at start (ask only if a plausible dir already exists elsewhere): ``` growth/<slug>/ ├── brand.json products.json research.md brief.md # phase 1 ├── audiences/<aud-slug>.json # phase 2 ├── personas/<aud-slug>/<persona-slug>.json # phase 3 ├── strategy/<aud-slug>-angles.json # phase 4 …
Read the whole file at its exact version.
How to install
mdr add popjam-io/skills/popjam-growth-engine@sha256:7ad18c022e28c897The line at the top of this page pins the label git:20260702.ab71610, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_zt6iw2tlux57ujt2)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, all committed on Jul 2, 2026.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260702.ab71610 latest | 2026-07-02 | ab71610 | 7,796 B | A | view · diff |
| git:20260702.9461b3e | 2026-07-02 | 9461b3e | 7,736 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (7796 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
popjam-io/skills · 5 stars · license MIT · pushed 2026-11-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_zt6iw2tlux57ujt2 GET https://markdownregistry.com/api/v1/resolve?ref=popjam-io/skills/popjam-growth-engine GET https://markdownregistry.com/api/v1/blob/7ad18c022e28c8978b82268b0d90c9724b458b1564a9d13181d8d7473ed830a7
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.