goetz-challenger-marketing SKILL.md skillA
goetz-challenger-marketing from getedgehq/skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add getedgehq/skills/goetz-challenger-marketing@git:20261002.d5668a9Pins git:20261002.d5668a9 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- getedgehq/skills
- Path
goetz-challenger-marketing/SKILL.md- Versions recorded
- 1
- Latest version
- git:20261002.d5668a9, committed Oct 2, 2026
- Size
- 5,890 bytes
- Repository stars
- 5
- License
- Apache-2.0
Develop low-budget challenger brand campaigns using Michael Götz's public approach to product differentiation, cultural marketing, unexpected collaborations, humour and forciertes Glück. Use for launch briefs, creative concepts and bounded activation plans.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Götz Challenger Marketing Based on Michael Götz's public method. Not affiliated with or endorsed by Michael Götz. ## When to use Use this skill when a challenger needs attention and commercial traction while facing competitors with much larger media budgets. It suits product launches, packaging briefs, cultural collaborations, creator partnerships and small activation portfolios. It produces a campaign proposal with an executable pilot, original sample copy, a budget and a plan for responding to unexpected demand. The method starts with an unusually credible product and makes the brand interesting wherever people encounter it. Almost no budget describes the early constraint, not a promise that manufacturing, licensing, people or distribution are free. Michael Götz was named CMO of the Year 2023; the award provides context, not evidence that every tactic transfers to another category. …
Read the whole file at its exact version.
How to install
mdr add getedgehq/skills/goetz-challenger-marketing@sha256:a53f79472b29d87bThe line at the top of this page pins the label git:20261002.d5668a9, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_23mlcxbsouklxlda)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 2, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (5890 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
getedgehq/skills · 5 stars · license Apache-2.0 · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_23mlcxbsouklxlda GET https://markdownregistry.com/api/v1/resolve?ref=getedgehq/skills/goetz-challenger-marketing GET https://markdownregistry.com/api/v1/blob/a53f79472b29d87bd020afd7a912f50b9d35108b9dc089c67d0d74ba2e07f45b
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.