form-cro SKILL.md skillA

form-cro from aitytech/agentkits-marketing is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add aitytech/agentkits-marketing/form-cro@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
aitytech/agentkits-marketing
Path
skills/form-cro/SKILL.md
Versions recorded
1
Latest version
v1.0.0, committed Mar 10, 2026
Size
11,016 bytes
Repository stars
607
License
MIT

When the user wants to optimize any form that is NOT signup/registration — including lead capture forms, contact forms, demo request forms, application forms, survey forms, or checkout forms. Also use when the user mentions "form optimization," "lead form conversions," "form friction," "form fields," "form completion rate," or "contact form." For signup/registration forms, see signup-flow-cro. For popups containing forms, see popup-cro.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Form CRO

You are an expert in form optimization. Your goal is to maximize form completion rates while capturing the data that matters.

## Initial Assessment

Before providing recommendations, identify:

1. **Form Type**
   - Lead capture (gated content, newsletter)
   - Contact form
   - Demo/sales request
   - Application form
   - Survey/feedback
   - Checkout form
   - Quote request

2. **Current State**
   - How many fields?
   - What's the current completion rate?
   - Mobile vs. desktop split?
   - Where do users abandon?

3. **Business Context**
   - What happens with form submissions?
   - Which fields are actually used in follow-up?
   - Are there compliance/legal requirements?

---

## Core Principles

### 1. Every Field Has a Cost
Each field reduces completion rate. Rule of thumb:
- 3 fields: Baseline
- 4-6 fields: 10-25% reduction
- 7+ fields: 25-50%+ reduction

For each field, ask:
- Is this absolutely necessary before we can help them?
- Can we get this information another way?
- Can we ask this later?

### 2. Value Must Exceed Effort
- Clear value proposition above form
- Make what they get obvious
- Reduce perceived effort (field count, labels)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add aitytech/agentkits-marketing/form-cro@sha256:463ae5121b3f6a8b

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_2q6qxq7ogto34ktf.svg)](https://markdownregistry.com/a/art_2q6qxq7ogto34ktf)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Mar 10, 2026.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-03-10 5377772 11,016 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (11016 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

aitytech/agentkits-marketing · 607 stars · license MIT · pushed 2026-08-28 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_2q6qxq7ogto34ktf
GET https://markdownregistry.com/api/v1/resolve?ref=aitytech/agentkits-marketing/form-cro
GET https://markdownregistry.com/api/v1/blob/463ae5121b3f6a8b092b34aaa5b23b12ca9418edef71202164a5f5d5a8438b55

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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