Content planning, creation, and distribution strategy. Use when planning content calendars, developing content pillars, creating editorial strategies, or optimizing content for different funnel stages.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Content Strategy
Content planning, creation, and distribution for sustainable organic growth.
## Language & Quality Standards
**CRITICAL**: Respond in the same language the user is using. If Vietnamese, respond in Vietnamese. If Spanish, respond in Spanish.
**Standards**: Token efficiency, sacrifice grammar for concision, list unresolved questions at end.
---
## When to Use This Skill
Apply content strategy expertise when:
- Planning content calendars and editorial workflows
- Developing content pillars and themes
- Creating distribution strategies
- Mapping content to funnel stages
- Repurposing content across channels
- Measuring content performance
## Core Concepts
### Content Pillars
Content pillars are the main themes your content revolves around.
**Criteria for Strong Pillars**:
- Aligned with business goals
- Relevant to audience pain points
- Differentiates from competitors
- Sustainable long-term (evergreen potential)
- SEO opportunity (search volume)
**Example Pillar Structure**:
| Pillar | Purpose | Content Types |
|--------|---------|---------------|
| Industry Insights | Thought leadership | Reports, trends, analysis |
…
The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_nyldy575t3vrbzlq
GET https://markdownregistry.com/api/v1/resolve?ref=aitytech/agentkits-marketing/content-strategy
GET https://markdownregistry.com/api/v1/blob/707d4c4b68be67e9554efe41b3d35ebc682a8607d27cf3aac2223cdf3152b023
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
aitytech/agentkits-marketing · skills/ab-test-setup/SKILL.md · When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B…
aitytech/agentkits-marketing · skills/analytics-attribution/SKILL.md · Performance measurement, attribution modeling, and marketing ROI analysis. Use when setting up tracking, analyzing…
aitytech/agentkits-marketing · skills/competitor-alternatives/SKILL.md · When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when…
aitytech/agentkits-marketing · skills/copy-editing/SKILL.md · When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this…
aitytech/agentkits-marketing · skills/copywriting/SKILL.md · When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages…
aitytech/agentkits-marketing · skills/document-skills/docx/SKILL.md · Comprehensive document creation, editing, and analysis with support for tracked changes, comments, formatting…
aitytech/agentkits-marketing · skills/document-skills/pdf/SKILL.md · Comprehensive PDF manipulation toolkit for extracting text and tables, creating new PDFs, merging/splitting documents…
aitytech/agentkits-marketing · skills/document-skills/pptx/SKILL.md · Presentation creation, editing, and analysis. When Claude needs to work with presentations (.pptx files) for: (1)…
aitytech/agentkits-marketing · skills/document-skills/xlsx/SKILL.md · Comprehensive spreadsheet creation, editing, and analysis with support for formulas, formatting, data analysis, and…
coreyhaines31/marketingskills · skills/content-strategy/SKILL.md · When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…
maxmiksa/auto-company · .claude/skills/content-strategy/SKILL.md · When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…
cbrock84/headcount · plugins/marketing/skills/content-strategy/SKILL.md · Decides what content to make and why — topic territory, format mix, cadence, and how content connects to a business…
kostja94/marketing-skills · skills/seo/content/content-strategy/SKILL.md · When the user wants to plan content for SEO, create content calendar, or build topic clusters. Also use when the user…
leoyeai/openclaw-marketing-skills · skills/content-strategy/SKILL.md · When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…
