ads-competitor SKILL.md skillA

ads-competitor from naveedharri/benai-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add naveedharri/benai-skills/ads-competitor@git:20260916.a3b1e15

Pins git:20260916.a3b1e15 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
naveedharri/benai-skills
Path
plugins/all-skills/skills/ads-competitor/SKILL.md
Versions recorded
2
Latest version
git:20260916.a3b1e15, committed Sep 16, 2026
First version recorded
Jun 27, 2026
Size
6,280 bytes
Repository stars
78
License
MIT

Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, and Microsoft. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend, and identifies competitive gaps and opportunities. Use when user says "competitor ads", "ad spy", "competitive analysis", "competitor PPC", or "ad intelligence".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Competitor Ad Intelligence

## Process

1. Identify target competitors (from user input or industry analysis)
2. Read `ads/references/benchmarks.md` for industry CPC/CTR/CVR baselines
3. Research competitor ad presence across platforms
4. Analyze ad copy, creative, and messaging themes
5. Estimate competitor spend and keyword strategy
6. Identify gaps and opportunities
7. Generate competitive intelligence report

## Data Sources

### Free Intelligence Sources
| Source | Platform | What You Can Find |
|--------|----------|------------------|
| Google Ads Transparency Center | Google | Active ads, formats, geo targeting |
| Meta Ad Library | Meta/Instagram | All active ads, creative, copy, spend range |
| LinkedIn Ad Library | LinkedIn | Active ads from company pages |
| TikTok Creative Center | TikTok | Top ads, trending creative, hashtags |
| Microsoft Ads | Microsoft | Limited — use auction insights |

### Google Ads Auction Insights
Available from the user's own Google Ads account:
- Impression share vs competitors
- Overlap rate (how often you compete)
- Outranking share (who wins more often)
- Top of page rate and absolute top of page rate
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add naveedharri/benai-skills/ads-competitor@sha256:f92c2788ec7c535e

The line at the top of this page pins the label git:20260916.a3b1e15, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_2xantd6bc3r7hv22.svg)](https://markdownregistry.com/a/art_2xantd6bc3r7hv22)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Jun 27, 2026 and Sep 16, 2026, about one every 81 days.

versioncommittedcommitsizeaudit
git:20260916.a3b1e15 latest2026-09-16 a3b1e15 6,280 BA view · diff
git:20260627.94fdd8b2026-06-27 94fdd8b 6,249 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (6280 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

naveedharri/benai-skills · 78 stars · license MIT · pushed 2026-10-09 · branch develop

API

GET https://markdownregistry.com/api/v1/artifacts/art_2xantd6bc3r7hv22
GET https://markdownregistry.com/api/v1/resolve?ref=naveedharri/benai-skills/ads-competitor
GET https://markdownregistry.com/api/v1/blob/f92c2788ec7c535e9573fb22cf2726ad1e83dbe1f485ac777ca0f8fa1a212211

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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