roi-calculator SKILL.md skillA

roi-calculator from indranilbanerjee/neels-plugins is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add indranilbanerjee/neels-plugins/roi-calculator@git:20261011.1a0c374

Pins git:20261011.1a0c374 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
indranilbanerjee/neels-plugins
Path
hermes/digital-marketing-pro/strategy/skills/roi-calculator/SKILL.md
Versions recorded
2
Latest version
git:20261011.1a0c374, committed Oct 11, 2026
First version recorded
Oct 11, 2026
Size
5,788 bytes
Repository stars
7
License
MIT

Calculate campaign ROI by script: ROAS, CPA, attribution views, LTV payback. "what's the ROI on this campaign".

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# /digital-marketing-pro:roi-calculator

> **Script location.** If your host does not set `${CLAUDE_PLUGIN_ROOT}`, the scripts are in this plugin's `scripts/` folder, next to `skills/`. Run them with Python 3.10 or newer: `python`, or `python3` where `python` is not found (macOS, many Linux systems).

## Purpose

Campaign ROI calculator with multi-touch attribution models. Produces a comprehensive ROI analysis across channels for budget justification, optimization recommendations, and executive reporting.

## Input Required

The user must provide (or will be prompted for):

- **Campaign spend by channel**: Dollar amounts invested per channel (paid search, paid social, email, SEO, content, events, etc.)
- **Conversions and revenue by channel**: Number of conversions and total revenue attributed to each channel
- **Time period**: The date range for the analysis (week, month, quarter, year)
- **Attribution model preference**: Last-touch, first-touch, linear, time-decay, or position-based (or compare all models)
- **Customer LTV**: Optional -- average customer lifetime value for long-term ROI projection
- **Industry vertical**: For benchmark comparison context
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add indranilbanerjee/neels-plugins/roi-calculator@sha256:02d3d70682d95819

The line at the top of this page pins the label git:20261011.1a0c374, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_32hrhbsxulzfcrqt.svg)](https://markdownregistry.com/a/art_32hrhbsxulzfcrqt)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, all committed on Oct 11, 2026.

versioncommittedcommitsizeaudit
git:20261011.1a0c374 latest2026-10-11 1a0c374 5,788 BA view · diff
git:20261011.82fab542026-10-11 82fab54 5,672 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5788 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

indranilbanerjee/neels-plugins · 7 stars · license MIT · pushed 2026-11-07 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_32hrhbsxulzfcrqt
GET https://markdownregistry.com/api/v1/resolve?ref=indranilbanerjee/neels-plugins/roi-calculator
GET https://markdownregistry.com/api/v1/blob/02d3d70682d95819120924d63daf5adc4bd4882756facd685eb95563bf4eaf06

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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