roi-calculator SKILL.md skillA

roi-calculator from aaron-he-zhu/aaron-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add aaron-he-zhu/aaron-marketing-skills/roi-calculator@v20.2.0

Pins v20.2.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
aaron-he-zhu/aaron-marketing-skills
Path
influencer/report/roi-calculator/SKILL.md
Versions recorded
6
Latest version
v20.2.0, committed Oct 29, 2026
First version recorded
Jul 24, 2026
Size
14,625 bytes
Repository stars
3,102
License
Apache-2.0

Use when the user asks to "calculate influencer ROI", "prove campaign value", or "what was our ROAS"; produces direct ROI/ROAS, earned media value, attribution-modeled revenue, LTV-based ROI, and a stakeholder-ready summary. Not for building the full slide/written report — use report-generator. 达人营销ROI计算/投资回报测算.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# ROI Calculator

This skill helps you calculate and communicate the return on investment for influencer marketing campaigns using various methodologies appropriate for your goals and available data.

> **Cross-discipline (paid ads):** this is the shared **return-math engine** for paid ads — [paid-measurement-loop](../../../ad/scale/paid-measurement-loop/SKILL.md), [attribution-reconciler](../../../ad/scale/attribution-reconciler/SKILL.md), and budget-optimizer delegate ROAS/CPA/payback ratios here rather than recomputing them. Save paid runs under `memory/ad/roi-calculator/`.

## Quick Start

Shortest invocation:

```
Calculate ROI for our influencer campaign: $25K spend, $72K revenue, 2.1M reach
```

Common scenario — compare methods before reporting:

```
What's the ROI of our campaign using direct revenue, EMV, and LTV-based methods?
```

## Skill Contract
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add aaron-he-zhu/aaron-marketing-skills/roi-calculator@sha256:3918c7e3d5b4900f

The line at the top of this page pins the label v20.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_7dumn4vwqbx6znqb.svg)](https://markdownregistry.com/a/art_7dumn4vwqbx6znqb)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jul 24, 2026 and Oct 29, 2026, about one every 19 days.

versioncommittedcommitsizeaudit
v20.2.0 latest2026-10-29 0d0dabf 14,625 BA view · diff
v20.1.02026-09-01 0c914b1 14,625 BA view · diff
v20.0.02026-08-20 879002a 11,428 BA view · diff
v19.2.02026-08-10 d09dd90 11,428 BA view · diff
v19.1.02026-08-01 f744424 11,428 BA view · diff
v19.0.02026-07-24 407137c 11,428 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14625 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

aaron-he-zhu/aaron-marketing-skills · 3,102 stars · license Apache-2.0 · pushed 2026-11-08 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_7dumn4vwqbx6znqb
GET https://markdownregistry.com/api/v1/resolve?ref=aaron-he-zhu/aaron-marketing-skills/roi-calculator
GET https://markdownregistry.com/api/v1/blob/3918c7e3d5b4900f91562be27a59f2b57a97f81a975a12e4afcac22ed77263bb

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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