Local search for a business that customers visit, or that travels to customers in a set area. Covers the Google Business Profile the owner sets up, matching name, address, and phone on the site, asking for reviews within Google's rules, location and service-area pages, and LocalBusiness markup. Use when the business has a shop, office, clinic, or service area, or when the owner asks about Google Maps, map results, or reviews.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# SEO local
Goal: the business shows up for "near me" and "in [city]" searches with correct details, and every page and listing tells the same story.
Acceptance: the owner has a verified Business Profile with the right category, the site shows the same name, address, and phone as the profile, and the owner knows how to ask for reviews without breaking Google's rules.
Use this only when customers visit a place or the business travels to them. For an online-only business, skip it.
## How Google ranks local results
Google says local results depend mainly on three things:
- **Relevance:** how well the profile matches the search. Complete, detailed information helps.
- **Distance:** how far the business is from the person searching. The owner cannot change it.
- **Prominence:** how well known the business is, including links from other sites and the number of reviews and ratings.
Google also says no one can pay for a better local ranking. Tell the owner that, and do not promise a map position.
## 1. Business Profile (the owner does this)
The agent cannot create or connect the profile. Give the owner these steps and check the result with them:
…
The line at the top of this page pins the label git:20261027.fc9e6fd, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (6330 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
rankmyseo/skills · 5 stars · license MIT · pushed 2026-10-28 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_34vgl4utmvhok6vj
GET https://markdownregistry.com/api/v1/resolve?ref=rankmyseo/skills/seo-local
GET https://markdownregistry.com/api/v1/blob/addd3a224df305dc4b8f8d6f14f5383563098d90474e1089747279bbead8f931
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
rankmyseo/skills · skills/seo-competitors/SKILL.md · Find who the site actually competes with in search, benchmark against them, watch what they change, and turn the…
rankmyseo/skills · skills/seo-content-refresh/SKILL.md · Fix pages that are losing clicks and clean up pages that earn nothing. Finds declining and underperforming pages, works…
rankmyseo/skills · skills/seo-conversion-tracking/SKILL.md · Turn the owner's lead definition into GA4 key events, so the site can show which search pages lead to sign-ups…
rankmyseo/skills · skills/seo-existing-site/SKILL.md · Baseline audit for a website that is already live. Builds a page inventory, reads what ranks and what is broken…
rankmyseo/skills · skills/seo-go-live-check/SKILL.md · The first-weeks checklist after a website goes live. Confirms Google can find and read the site, the tracked keywords…
rankmyseo/skills · skills/seo-indexing/SKILL.md · Hand off a finished batch of new or changed pages for indexing. Runs pre-submission checks, asks the owner which…
rankmyseo/skills · skills/seo-keyword-selection/SKILL.md · Choose the next keywords to target, for a new website from the owner's intake, or for an existing website from measured…
rankmyseo/skills · skills/seo-launch-plan/SKILL.md · Plan a new website's search strategy before it is built, for an owner with no SEO background. Asks about the product…
rankmyseo/skills · skills/seo-maintenance-loop/SKILL.md · The recurring check for a live website. Finds the few opportunities worth acting on this week (keywords near the top…
rankmyseo/skills · skills/seo-page-brief/SKILL.md · Write a content brief for one new page before it is drafted, and collect the facts the owner must supply first (prices…
rankmyseo/skills · skills/seo-page-rewrite/SKILL.md · Write or rewrite a page's title, description, headings, and body for one target keyword, in plain customer language…
rankmyseo/skills · skills/seo-product-pages/SKILL.md · Make product and category pages for an online shop easy to find in Google. Checks demand for each product, how rival…
hashgraph-online/awesome-codex-plugins · plugins/BestLemoon/codex-seo/skills/seo-local/SKILL.md · Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals…
hainrixz/claude-seo-ai · skills/seo-local/SKILL.md · Audit and generate Local SEO signals for local-business pages — verify LocalBusiness JSON-LD, NAP consistency, geo…
fusengine/agents · plugins/seo/skills/seo-local/SKILL.md · Use when optimizing local SEO — Google Business Profile, NAP consistency, Local Pack ranking, location pages.
haniubub/seo-toolkit · skills/seo-local/SKILL.md · Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals…
risukisu/marketing-skills · skills/SEO/claude-seo/seo-local/SKILL.md · Local SEO analysis covering Google Business Profile optimization, NAP consistency, citation health, review signals…
joaoguirunas/team-os · .claude/skills/seo-local/SKILL.md · SEO local — otimização do Google Business Profile, consistência de NAP, citações, sinais de avaliações, schema local…
oegeyilmaz9/seo-aeo-geo-ultimate · skills/seo-local/SKILL.md · Use when auditing or planning local search visibility for a storefront, service-area business, practitioner, or…
