message-architecture SKILL.md skillA
message-architecture from gtmagents/gtm-agents is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add gtmagents/gtm-agents/message-architecture@git:20251119.8c446bfPins git:20251119.8c446bf in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- gtmagents/gtm-agents
- Path
plugins/copywriting/skills/message-architecture/SKILL.md- Versions recorded
- 1
- Latest version
- git:20251119.8c446bf, committed Nov 19, 2025
- Size
- 956 bytes
- Repository stars
- 436
- License
- Apache-2.0
Use when structuring messaging hierarchy, hook banks, and CTA playbooks.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Message Architecture Systems Skill ## When to Use - Creating new messaging for campaigns, features, or personas. - Auditing messaging consistency across channels. - Onboarding new writers or agencies. ## Framework 1. **Audience & Insight** – persona, pain, desired outcome. 2. **Promise** – primary value proposition + emotional appeal. 3. **Proof** – metrics, customer quotes, product differentiators. 4. **Hooks** – formulas mapped to channels. 5. **CTAs** – stage-specific calls to action + urgency modifiers. ## Templates - Message house diagram. - Hook bank sheet with formulas/examples. - CTA matrix (persona x funnel stage x CTA). ## Tips - Document banned phrases and compliance notes. - Keep proof points fresh; retire outdated metrics. - Pair with `voice-guidelines` skill to maintain tone consistency. ---
Read the whole file at its exact version.
How to install
mdr add gtmagents/gtm-agents/message-architecture@sha256:5cb33b4888cee94dThe line at the top of this page pins the label git:20251119.8c446bf, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_365iduj6vxrzu67o)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Nov 19, 2025.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (956 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
gtmagents/gtm-agents · 436 stars · license Apache-2.0 · pushed 2026-04-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_365iduj6vxrzu67o GET https://markdownregistry.com/api/v1/resolve?ref=gtmagents/gtm-agents/message-architecture GET https://markdownregistry.com/api/v1/blob/5cb33b4888cee94db0e54cbbb783df8c8aa61a3ed059328737f40cdd3b35687f
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.