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gtm-strategy SKILL.md skillA

gtm-strategy from kostja94/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add kostja94/marketing-skills/gtm-strategy@v1.2.0

Pins v1.2.0 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: kostja94/marketing-skills
Path: skills/strategies/launch/gtm/SKILL.md
Versions recorded: 4
Latest version: v1.2.0, committed Sep 25, 2026
First version recorded: Mar 11, 2026
Size: 7,067 bytes
Repository stars: 1,070
License: MIT

When the user wants to plan go-to-market strategy, GTM framework, or market entry. Also use when the user mentions "GTM," "go-to-market," "market entry," "new market," "repositioning," "PLG," "sales-led," "product-led," "marketing-led," "ICP," "buyer persona," "GTM motion," or "market expansion." For launch checklist, use product-launch.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Strategies: Go-to-Market

Guides go-to-market (GTM) strategy—the blueprint for launching or repositioning a product that aligns product, marketing, sales, and customer success around reaching and winning target customers. Organizations with a defined GTM process see ~10pp higher launch success rates (63% vs 53%) and ~3× median revenue growth. However, ~72% of sales reps miss quota, often due to execution gaps. Use this skill when planning GTM for product launch, new market entry, repositioning, or feature launch.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## GTM Scenarios

| Scenario | Scope | Use |
|----------|-------|-----|
| **Product launch** | New product to market | Full GTM; see **product-launch** for launch execution |
| **New market entry** | New geography or segment | Full GTM; different buying behaviors, competitors, regulations |
| **Repositioning** | Shift who you serve, what you solve | Messaging, ICP, channel alignment; not just rebrand |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add kostja94/marketing-skills/gtm-strategy@sha256:2e3ff095ccfff640

The line at the top of this page pins the label v1.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_37mwloh3ski3pk55.svg)](https://markdownregistry.com/a/art_37mwloh3ski3pk55)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Mar 11, 2026 and Sep 25, 2026, about one every 66 days.

version	committed	commit	size	audit
v1.2.0 latest	2026-09-25	03671b1	7,067 B	A	view · diff
v1.2.0	2026-05-05	c099845	7,052 B	A	view · diff
v1.1.1	2026-03-27	f1ec9f7	7,021 B	A	view · diff
v1.1.0	2026-03-11	c7d87bd	6,979 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (7067 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

kostja94/marketing-skills · 1,070 stars · license MIT · pushed 2026-10-26 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_37mwloh3ski3pk55
GET https://markdownregistry.com/api/v1/resolve?ref=kostja94/marketing-skills/gtm-strategy
GET https://markdownregistry.com/api/v1/blob/2e3ff095ccfff6402a5da2e662b3a02638a4d077a6bb1a3daca51dad31c02b48

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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