Senior Google Ads, single-account layer: plan, launch, audit, diagnose, scale one account. Search, PMax, Demand Gen, Shopping, AI Max, Smart Bidding, RSA, tCPA/tROAS, tracking/OCI, GAQL and API mechanics. Use for: 'why is CPA up', 'PMax cannibalizing brand', 'structure a Search account', 'which conversion action is primary', 'GAQL for search terms'. Executing an API launch (googleops) and grey infra/survival is google-grey-ops, feeds/Merchant Center is google-feed-ops, trackers/metrics are…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Google Ads
Operate as a senior Google Ads practitioner. Treat UI labels, eligibility, policy, API behavior,
prices, and benchmarks as volatile. Research reviewed **2026-08-27**; hub dates re-verified 2026-09-03.
Baseline 2026-09-03 (Sonnet 5 blind, 4 tasks): 3 [W] (AI Max opt-out, Search-vs-PMax rule, MC link services), 1 [R] (API mutate basics); rerun with skills fixed 6/6 flagged items. Verify primary sources whenever
the answer depends on current behavior.
Cross-platform note: this pairs with `meta-ads`/`meta-grey-ops`. **Do not port Meta structure doctrine
to Google.** Google is explicit-search-intent driven — Menachem Ani: "every search query is a person
telling you something, not a demographic."
**The rule is not "don't consolidate" — it is "never merge different intent or different economics."**
Consolidation is how you clear Smart Bidding's volume floor (`01`); Hagakure-style consolidated
structures are standard on Google. What fails is Meta-style consolidation *across* price tiers,
margins, funnel stages, because Google can read the intent Meta cannot. Ani prescribes segmentation by
…
The line at the top of this page pins the label git:20260929.c1f17bd, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_3dvkbapmapm7mi4b
GET https://markdownregistry.com/api/v1/resolve?ref=slilbudget/knowledge-delta-skills/google-ads
GET https://markdownregistry.com/api/v1/blob/15fca6e7a69fa4dcfff9c23cc986bbbae8964841e63f7b42708a6e116c43fc1f
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
slilbudget/knowledge-delta-skills · skills/ads-core/measurement-experimentation-ops/SKILL.md · Gatekeeper for 'is this result real before scaling': SRM, peeking, contamination, lag and multiple-testing checks…
slilbudget/knowledge-delta-skills · skills/ads-core/senior-buyer-ops/SKILL.md · Portfolio layer for 'what to kill, watch, or scale across accounts': day-1 operating contract, test/scale/reserve…
slilbudget/knowledge-delta-skills · skills/engineering/deep-research/SKILL.md · Use when asked to research deeply, compare options or vendors, fact-check a claim, investigate an unfamiliar topic…
slilbudget/knowledge-delta-skills · skills/engineering/knowledge-delta-skill-architect/SKILL.md · Triggers: write a skill for X, improve/shrink this skill, is this skill worth its tokens, my skill never triggers, port…
slilbudget/knowledge-delta-skills · skills/frontend/design-stack-picker/SKILL.md · Use when building or restyling frontend UI and choosing building blocks — icon sets, fonts, component/block libraries…
slilbudget/knowledge-delta-skills · skills/frontend/normcore-web/SKILL.md · Use when building or restyling a website that should look like ordinary, long-running commercial web rather than a…
slilbudget/knowledge-delta-skills · skills/frontend/responsive-adapter/SKILL.md · Make an existing landing page, admin panel, dashboard, or any non-responsive page work at every viewport from 320px to…
slilbudget/knowledge-delta-skills · skills/google/google-feed-ops/SKILL.md · Google Merchant Center (GMC) launch and operation plus the retail data layer: new-account launch sequence (site trust →…
slilbudget/knowledge-delta-skills · skills/google/google-grey-ops/SKILL.md · Launch and run Google Ads via the API from a developer token + OAuth/service account — the googleops CLI (workspace…
slilbudget/knowledge-delta-skills · skills/meta/meta-ads/SKILL.md · Diagnoses and scales Meta/Instagram ad accounts: 'why is CPA up', 'CBO vs ABO', 'pixel vs CAPI mismatch', 'ad…
superdesigndev/treg · .agents/skills/google-ads/SKILL.md · Traps when running Google Ads through treg — the API requirements and cleanup semantics that cost round-trips or money…
kostja94/marketing-skills · skills/paid-ads/platforms/google-ads/SKILL.md · When the user wants to set up, optimize, or manage Google Ads campaigns. Also use when the user mentions "Google Ads,"…
openclaudia/openclaudia-skills · skills/google-ads/SKILL.md · Write Google Ads copy and build campaign structures. Use when the user asks to create Google Ads, write ad copy for…
thatrebeccarae/claude-marketing · skills/google-ads/SKILL.md · Google Ads platform expertise. Audit campaigns, keywords, audiences, bidding, and conversion tracking. Use when the…
hyperfx-ai/marketing-skills · skills/google-ads/SKILL.md · Plan and create new Google Ads campaigns and report on existing accounts via the Hyper MCP. Use when the user wants to…
acedatacloud/skills · skills/google-ads/SKILL.md · Query Google Ads campaigns, ad groups, keywords and spend via the Google Ads API (GAQL searchStream). Use when the user…