kai-brand SKILL.md skillA

kai-brand from cgallic/kai-cmo-harness is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cgallic/kai-cmo-harness/kai-brand@git:20260707.40eb9b3

Pins git:20260707.40eb9b3 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cgallic/kai-cmo-harness
Path
harness/skills/kai-brand/SKILL.md
Versions recorded
4
Latest version
git:20260707.40eb9b3, committed Jul 7, 2026
First version recorded
Mar 26, 2026
Size
3,936 bytes
Repository stars
60
License
a license file GitHub does not identify

Brand positioning workshop — define messaging framework, voice/tone, differentiation strategy, and taglines. Use when "brand positioning", "messaging framework", "brand voice", "how should we position ourselves", "differentiation", "tagline", or any request to define or refine brand identity and messaging.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# kai-brand — Brand Positioning Workshop

Build a complete brand positioning system: messaging framework, voice/tone guidelines, competitive differentiation, and tagline options.

## Phase 0: Load Product Context

Check if `MARKETING.md` exists in the **project root** (same directory as CLAUDE.md, README.md, package.json).

**If it exists:** Read it — skip product discovery questions. It has the product name, ICP, value prop, monetization, brand voice, current channels, and competitive landscape.

**If it does NOT exist:** Auto-explore the codebase to create it in the **project root** (next to CLAUDE.md). Do NOT ask the user what the product is. Read CLAUDE.md, README.md, PROJECT.md, package.json, landing pages, and any project files. Search for email/ad/analytics config. Then create `MARKETING.md` using the template from `/kai-email-system`. Present draft to user for confirmation.

---

## References

Load these files as context before starting:

- `knowledge/playbooks/brand-positioning.md`
- `knowledge/personas/_persona-index.md`
- `knowledge/frameworks/content-copywriting/perception-engineering.md`

## Phase 1 — Discovery
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cgallic/kai-cmo-harness/kai-brand@sha256:0a10f88965580845

The line at the top of this page pins the label git:20260707.40eb9b3, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_3m6rvz5feydahyyl.svg)](https://markdownregistry.com/a/art_3m6rvz5feydahyyl)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Mar 26, 2026 and Jul 7, 2026, about one every 34 days.

versioncommittedcommitsizeaudit
git:20260707.40eb9b3 latest2026-07-07 40eb9b3 3,936 BA view · diff
git:20260326.a6cd2e82026-03-26 a6cd2e8 4,081 BA view · diff
git:20260326.6cdda8e2026-03-26 6cdda8e 4,081 BA view · diff
git:20260326.9dbb93f2026-03-26 9dbb93f 3,309 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (3936 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cgallic/kai-cmo-harness · 60 stars · license a license file GitHub does not identify · pushed 2026-11-01 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_3m6rvz5feydahyyl
GET https://markdownregistry.com/api/v1/resolve?ref=cgallic/kai-cmo-harness/kai-brand
GET https://markdownregistry.com/api/v1/blob/0a10f88965580845bdb8ab1fb6ec3cc06174014349c31e4298cdfb641bbdc63a

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in cgallic/kai-cmo-harness

Other files named kai-brand

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kai-brand SKILL.md skill
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